Senior Customer Marketing Manager – Driving Engagement, Retention, and Conversions at arenaflex

At arenaflex, we're on a mission to revolutionize the way businesses interact with their customers. As a Senior Customer Marketing Manager, you'll play a pivotal role in developing and executing digital marketing campaigns that drive engagement, retention, conversions, and bookings. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.

About arenaflex

arenaflex is a leading provider of innovative solutions for businesses of all sizes. Our cutting-edge technology and dedication to customer satisfaction have made us a trusted partner for companies around the world. As a member of our dynamic marketing team, you'll have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results.

Key Responsibilities

As a Senior Customer Marketing Manager, you'll be responsible for developing and executing digital marketing campaigns that drive engagement, retention, conversions, and bookings. Your key responsibilities will include:

• Developing cross-sell campaign strategies aligned with company revenue goals and customer success objectives
• Identifying target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage
• Strategizing, designing, and developing programs across key digital channels, including Mutiny (A/B testing), Drift (website chat), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)
• Designing and executing multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services
• Overseeing content creation and coordinating with creative teams to ensure campaigns are visually and tonally consistent with the brand
• Setting clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing)
• Working closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities
• Partnering with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages
• Testing and iterating campaigns by segment to optimize message relevance, timing, and channel effectiveness

What We're Looking For

We're seeking a highly skilled and experienced Senior Customer Marketing Manager who can drive results and make a significant impact at arenaflex. To be successful in this role, you'll need:

• 3-6 years of Marketing experience
• Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
• Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
• Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
• Experience with Drift, Mutiny, Goldcast, and Marketo
• Mindset geared towards continual improvement and optimization of campaign processes
• Ability to thrive in dynamic environments and resolve ambiguity quickly
• Passion for working with sales and customer teams to execute cross-functional campaigns
• Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
• Experience working with stakeholders to coordinate campaign efforts
• Desire to make a significant impact and drive change through effective campaign execution
• Solutions-oriented mindset driven by curiosity to explore new campaign approaches
• Bachelor’s Degree required (Marketing or Business Degree preferred)

Why Join arenaflex?

At arenaflex, we offer a dynamic and supportive work environment that's perfect for professionals who are passionate about customer-centric marketing. As a Senior Customer Marketing Manager, you'll have the opportunity to:

• Work with a talented team of marketing professionals who are dedicated to delivering exceptional results
• Develop and execute digital marketing campaigns that drive engagement, retention, conversions, and bookings
• Collaborate with cross-functional teams, including Product Marketing, Customer Success, and Sales
• Stay up-to-date with the latest marketing trends and technologies
• Enjoy a comprehensive benefits package, including health insurance, retirement plan, and paid time off
• Participate in professional development opportunities, including training and education programs
• Make a significant impact and drive change through effective campaign execution

How to Apply

If you're a motivated and experienced marketing professional who is passionate about customer-centric marketing, we want to hear from you. Please submit your resume and a cover letter explaining why you're the perfect fit for this role. We can't wait to hear from you! Apply to this job Apply for this job