ACD-Level Copywriter – Pharma Advertising
Job Description:
- Lead copy and concept development for integrated pharma and healthcare campaigns, from brand positioning to omnichannel execution.
- Partner with creative leadership and cross-functional teams to develop big brand ideas and messaging platforms that connect with both HCPs and consumers.
- Translate strategic insights and medical content into compelling stories—headline systems, narratives, scripts, and long-form copy—that push category boundaries while staying compliant.
- Collaborate closely with art directors to ensure cohesion between message and visual expression across every touchpoint.
- Write and refine copy across channels (digital, social, video, print, experiential, PR, email/CRM), adapting voice and structure to audience and context.
- Present work confidently to internal stakeholders and clients, championing ideas with clear rationale and strategic storytelling.
- Support production by reviewing scripts, storyboards, and layouts for accuracy, tone, and craft—ensuring fidelity to the idea through MLR, shoots, and final deliverables.
Requirements:
- 7–10+ years of copywriting experience, with at least 3–5 years in healthcare/pharma agencies or brand activation communications.
- Proven track record of developing breakthrough campaign ideas and writing that drives engagement and builds brand preference.
- Strength in brand voice, messaging architecture, and omnichannel storytelling—from concept to launch and lifecycle.
- Deep understanding of FDA, legal, and medical review (MLR) processes, with strong instincts for compliant creativity.
- Ability to write across formats: headlines, HCP detail aid and MOA copy, video scripts, social, email/CRM, PR materials, and long-form content.
- Excellent presentation skills—able to articulate creative ideas verbally and in writing, with strategic clarity.
- Strong collaborator and mentor mindset; thrives in a fast-paced, idea-driven environment.
Benefits:
- A chance to work with top-tier pharma clients launching life-changing innovations.
- A collaborative creative culture where smart, resonant ideas and writing excellence lead the way.
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