Digital Business Analyst – Marketing & Web Platforms
About the position We're Concentrix. The intelligent transformation partner. Solution-focused. Tech-powered. Intelligence-fueled. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent. The Concentrix Technical Products and Services team is the driving force behind Concentrix’s transformation, data, and technology services. We integrate world-class digital engineering, creativity, and a deep understanding of human behavior to find and unlock value through tech-powered and intelligence-fueled experiences. We combine human-centered design, powerful data, and strong tech to accelerate transformation at scale. You will be surrounded by the best in the world providing market leading technology and insights to modernize and simplify the customer experience. Within our professional services team, you will deliver strategic consulting, design, advisory services, market research, and contact center analytics that deliver insights to improve outcomes and value for our clients. Hence achieving our vision. Our gamechangers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year. Join us and be part of this journey towards greater opportunities and brighter futures. Role: Digital Business Analyst – Marketing & Web Platforms Job Summary: The Digital Business Analyst acts as the link between marketing and technical teams, translating business needs into effective digital solutions. This role focuses on gathering requirements, supporting website enhancements and migration to Azure, and collaborating with cross-functional teams in an Agile environment. The analyst also supports testing, documentation, and process improvements to enhance marketing website operations
Responsibilities
- Act as the primary liaison between marketing stakeholders and the development team.
- Understand and document the marketing roadmap, campaigns, and business priorities.
- Elicit, analyze, and validate requirements for website features, updates, and campaigns.
- Create and maintain user stories, functional specifications, process flows, and acceptance criteria.
- Support WordPress website migration to Azure, including Dev/Test/Prod environments.
- Collaborate with developers, DevOps engineers, and QA to ensure requirements are implemented correctly.
- Participate in sprint planning, daily stand-ups, and backlog grooming sessions.
- Coordinate user acceptance testing (UAT) and ensure marketing approvals.
- Maintain documentation of business processes, workflows, and website functionalities.
- Identify process improvements and recommend solutions to improve efficiency in marketing website operations.
Requirements
- 6+ years of experience as a Business Analyst in digital marketing, e-commerce, or website management.
- Strong understanding of WordPress CMS and web content management workflows.
- Experience working with digital marketing teams and campaign management.
- Solid understanding of Agile / Scrum methodologies.
- Experience creating user stories, process flows, wireframes, and acceptance criteria.
- Excellent stakeholder management and communication skills (written and verbal).
- Familiarity with Microsoft Azure environments and website migration concepts is a plus.
- Strong analytical, problem-solving, and organizational skills.
- Experience working with globally distributed teams
Nice-to-haves
- Understanding of SEO best practices and website performance optimization.
- Experience with marketing analytics, Google Analytics, Tag Manager, or similar tools.
- Familiarity with CI/CD pipelines and development processes.
- Experience in fast casual / restaurant or retail industry is a plus.
Benefits
- Healthcare benefits
- wellbeing program
- dental benefits
- vision benefits
- flexible spending accounts
- health savings accounts
- Employee Assistance Program
- 401(k)
- life insurance
- accidental death and dismemberment
- paid time off
- disability insurance
- several voluntary benefits; legal, home and auto, accident insurance and hospital indemnity, and holidays
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