Email and Social Media Marketing Specialist

Job Description:

• Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
• Segment audiences for personalized and behavior-based campaigns.
• Manage and maintain email databases to ensure accuracy, list health, and deliverability.
• Conduct A/B testing on subject lines, content, and CTAs to improve performance.
• Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).
• Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).
• Work with sales and marketing teams to align email strategies with business goals.
• Collaborate with designers and copywriters to produce compelling, on-brand email content.
• Provide insights and recommendations based on campaign performance data.
• Continuously refine segmentation, personalization, and automation strategies.
• Stay updated on email marketing best practices, industry trends, and emerging tools.
• Explore integrations with CRM, website, and paid marketing channels to enhance results.

Requirements:

• Proven experience in email marketing, with a strong track record of managing successful campaigns.
• Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).
• Strong understanding of audience segmentation, automation, and deliverability best practices.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent copywriting and communication skills.
• Highly organized, detail-oriented, and able to manage multiple campaigns at once.
• Preferred: Experience in both B2B and B2C marketing.
• Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
• Knowledge of SEO, content marketing, or digital advertising (a plus but not required).
• Experience working in a fast-paced or startup environment.
• Basic design skills in Canva or similar (bonus).

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