Sr Manager Agentic Commerce

Overview

Discover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life . At Ulta Beauty, we’re forever imagining. Forever striving. Forever investing in next-gen—with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let’s build brilliant together. THE IMPACT YOU CAN HAVE: The Senior Manager, Agentic Commerce Strategy & Prisma Ventures leads long-term strategic positioning for Ulta Beauty in the emerging agent-driven commerce ecosystem. This role owns ecosystem intelligence, commercial model development, and multi-year capability strategy that informs how Ulta competes and wins in AI-native commerce environments. This leader translates rapid shifts across AI platforms, agents, protocols, and ecosystem partnerships into clear strategic choices that shape Ulta’s investment priorities, partnership strategy, and long-term competitive positioning. The role works closely with the Head of Agentic Commerce, Product, GTM, and Finance to ensure Ulta’s agentic commerce roadmap aligns with revenue growth, margin resilience, and ecosystem leverage. This position also leads Prisma Ventures to evaluate venture opportunities, ecosystem partnerships, and strategic investments that strengthen Ulta’s position in the next generation of digital commerce. CORE JOB RESPONSIBILITIES: Ecosystem Intelligence & Competitive Landscape:

• Own the enterprise Agentic Commerce intelligence function, translating platform, protocol, and ecosystem developments into strategic implications for Ulta.
• Track emerging AI platforms, agent ecosystems, protocols, and commerce standards
• Analyze competitive moves across retailers, brands, and platforms in AI-driven commerce
• Translate ecosystem shifts into revenue, margin, and control implications
• Identify strategic risks and opportunities created by agent-native commerce models
• Deliver executive-level insights that inform where Ulta must win in the evolving ecosystem

Future Commercial Models & Monetization

• Design and pressure-test AI-native revenue models before commercial activation.
• Develop and evaluate emerging monetization constructs including agent commissions, AI search ads, agent partnerships, and ecosystem participation models
• Assess economic viability of new agent-driven commerce flows and business models
• Model financial implications of assistant-native checkout, agent referrals, and offsite transactions
• Partner with Finance and GTM to evaluate revenue potential and margin impact
• Ensure commercial constructs maximize long-term ecosystem leverage and defensibility.

Strategic Roadmap & Capability Planning

• Collaborate cross functionally to define the multi-year Agentic Commerce capability roadmap that informs enterprise investment decisions.
• Identify critical capabilities required to compete in agent-driven commerce environments
• Define sequencing of capabilities tied to revenue unlock milestones in collaboration with Agentic Commerce business teams
• Partner with Product, Technology, and GTM teams to ensure roadmap alignment with delivery plans
• Establish investment priorities and capability maturity targets

Executive Foresight & Competitive Positioning

• Shape Ulta’s long-term competitive strategy in the agent-first economy
• Define where Ulta must win across AI commerce ecosystems
• Translate complex ecosystem dynamics into clear executive decision frameworks
• Provide strategic guidance to senior leadership on AI commerce opportunities and risks
• Support executive narratives and investment cases related to Agentic Commerce initiatives
• Position Ulta to lead in emerging agent-driven retail environments

Strategic Partnerships & Venture (Prisma Ventures)

• Establish Ulta’s agentic par

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