SVP E Commerce Digital Growth and Paid Media Remote

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail! If you want to become part of the magic, say “I do” and apply to this remote (EST or CST preferred) opportunity today! The Senior Vice President of E Commerce & Growth is a transformational, results-driven leader responsible for scaling customer acquisition, revenue, and lifetime value through paid media–led growth, best in class digital experiences, and rigorous performance optimization. Sitting at the intersection of brand storytelling and performance marketing, this role owns the full growth engine—from top of funnel paid media and partnerships through on site conversion, personalization, and retention—with end to end P&L accountability for the e commerce business. Guided by our MAGIC values—Make it personal. Amp it up. Get curious. Innovate. Create the moment.—this leader will elevate how modern brides discover, engage with, and fall in love with our brand across every digital touchpoint. What You’ll Own (MAGIC in Action) Make It Personal Champion customer-first growth by leveraging data, insights, and behavior to create relevant, personalized, high impact experiences across paid media, site, and CRM. Amp It Up Scale growth aggressively and intelligently by maximizing paid media performance, accelerating experimentation, and investing where returns are highest—while protecting brand equity. Get Curious Ask better questions, challenge assumptions, and turn insights into action—continually testing, learning, and optimizing across channels and the funnel. Innovate Lead modern growth strategies that blend paid media, product, UX, technology, and analytics to unlock new demand, improve efficiency, and future proof the business. Create the Moment Deliver culturally relevant, emotionally resonant campaigns and digital moments that capture attention, build memory, and convert brides at key decision points in their journey.

Key Responsibilities

Paid Media Strategy & Growth Leadership (Primary Emphasis)

• Own the global paid media vision, strategy, and investment across all channels: paid search, paid social, programmatic, display, CTV, streaming audio, OOH, experiential, and emerging platforms
• Set channel-level budgets, pacing, and investment priorities to maximize ROI, CAC efficiency, and long-term customer value
• Lead a performance rigorous, test and learn culture—balancing brand-building and acquisition at scale
• Partner with internal teams and agencies to develop breakthrough creative, messaging, and targeting strategies
• Establish optimization and testing frameworks, leveraging insights from analytics teams while remaining focused on strategic decision making

Top of Funnel Growth & Integrated Campaign Planning

• Lead monthly and quarterly integrated growth planning, including seasonal moments, proprietary brand programming, and partnership activations
• Ensure seamless alignment across brand, content, creative, social, PR, CRM, site, and retail/store teams
• Prioritize high-impact growth initiatives that fuel awareness, consideration, engagement, and traffic—without losing sight of near-term performance
• Activate partnerships, co-marketing opportunities, and media extensions that expand reach and acquisition efficiency

E Commerce, Digital Product & Experience Ownership

• Own the end to end e commerce experience, including website, mobile, checkout, personalization, and merchandising
• Partner with Product, UX/UI, and Engineering teams to define and execute the digital product roadmap
• Champion user-centered design, CRO, and experimentation to improve conversion, AOV, retention, and lifetime value
• Ensure paid traffic lands in high performing, emotionally compelling digital experiences optimized for both conversion and brand affinity

P&L Ownership & Financial Leadership

• Own full P&L responsibility for the e commerce and digital growth business
• Manage revenue forecasting, media investment allocation, contribution margins, and growth profitability
• Partner with Finance and Executive Leadership to align investment strategies with business targets
• Balance short-term performance with long-term brand and customer value creation

Agency, Partner & Cross Functional Leadership

• Serve as the senior strategic lead for paid media, analytics, and growth agencies

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