Principal Product Manager, Tax Credits

About the position At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy. By the Numbers: Named #1 best software for small business of 2024 by G2 3,000+ employees in the United States, Canada, Mexico, and Turkiye and growing Over $500M in annual revenue The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs There are 6.2M employers in the US, 98% have fewer than 100 employees (1) 550,000 new businesses are created each year in the US (1) What Product Management is like at Gusto: We’re looking for high-autonomy, entrepreneurial Product Managers to build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners — owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty-gritty details (some describe this kind of role as a “GM” type role). We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship — using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care. Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You’ll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high-performing. We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners — building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence. We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built at Gusto. About the Team: The Tax Credits team is a “mini startup” within Gusto, and an incredibly talented group of people that have a mix of deep customer empathy, domain expertise, and a strong desire to innovate. Our mission is to grow and add value to our customer base, and continually test and refine tools designed to help these customers unlock savings through tax credits and grants. If you enjoy uncovering & solving big problems, driving lean experimentation, building 0 to 1 product experiences, and making a big impact on the lives of small business owners, we’d love to hear from you.

Responsibilities

• Ownership: Spearhead the development of a product & business aimed at unlocking value for existing Gusto customers as well as expanding Gusto’s customer base to new segments
• North Star: Unlocking savings for SMBs through tax credits
• Collaborate: Partner closely with Engineering, Design, Ops and Data Science on all stages of the product development process, and partner with the GM and Revenue team to grow the business and optimize its unit economics
• Lead product discovery to uncover and deeply understand customer problems and test risky assumptions
• Run lean experiments and A/B tests to quickly prove out hypotheses and test new concepts. Always looking for ways to get stronger signal on new ideas
• Create a long-term vision and strategy that defines the big problems we can solve well with a durable competitive advantage

Requirements

• 8+ years of hands-on Product Management experience or 12+ years of relevant work experience
• Proven track record of building 0 to 1 products with nice to haves in:
• Strong product discovery skills and analytical skills
• The intangibles: natural curiosity, grit, customer obsession, and attention to detail
• The ability to tell a compelling story that drives alignment and inspires action
• Strong collaboration skills; ability to quickly build trust quickly
• A passion for helping small businesses
• If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

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