ASO Manager- Netflix Games
Are you a passionate gamer with a keen interest in the mobile gaming industry? Do you have a strong understanding of app store optimization (ASO) and experience in driving user acquisition and retention? If so, Netflix is looking for an ASO Manager for our new and exciting venture into the world of mobile gaming.As the ASO Manager for Netflix Games, you will play a crucial role in shaping the success of our mobile gaming titles. We are seeking a highly motivated and results-driven individual who is well-versed in ASO strategies and techniques. You will be responsible for optimizing our game titles for app stores and driving organic growth through effective ASO tactics.If you are a creative thinker, data-driven, and have a passion for both gaming and ASO, we want to hear from you! Join our dynamic team and be a part of the future of mobile gaming at Netflix. Develop and implement ASO strategies and tactics to optimize Netflix's mobile gaming titles for app stores. Conduct keyword research, analysis and tracking to improve app store visibility and organic downloads. Collaborate with cross-functional teams including product managers, developers, and designers to ensure ASO is integrated into all stages of game development. Monitor and analyze app store performance metrics and provide regular reports to stakeholders. Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies. Utilize A/B testing and other data-driven approaches to optimize app store listings and drive user acquisition and retention. Work closely with marketing teams to develop and execute ASO-focused marketing campaigns. Conduct competitor analysis and provide recommendations for improvement based on market trends and user behavior. Manage and maintain relationships with app store partners and third-party ASO tools. Act as a subject matter expert on ASO, providing guidance and support to other team members as needed. Collaborate with the product team to provide insights and recommendations for improving user experience and retention. Continuously monitor and report on the effectiveness of ASO strategies, identifying areas for improvement and implementing changes accordingly. Netflix is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job Apply To this Job