Display Advertising Director Programmatic
## Requirements Develop and lead the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth. Champion a culture of innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting, creative execution, and optimization. Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets, platforms, and ad formats. Set and enforce global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), and more. Collaborate closely with cross-functional teams, including marketing, creative, product, and data teams, to deliver unified, high-impact advertising strategies. Provide strategic leadership, mentoring, and support to a team of direct reports, while fostering collaboration across internal and external stakeholders. ## Requirements Bachelor’s degree in Marketing, Business, Finance, or a related field. 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition. Experience in TradFi, Crypto, Sports or i-gaming with North America and Europe markets is a strong plus. Proven leadership skills with experience managing teams and complex operations. Highly commercial mindset with a consistent and proven track record in programmatic advertising channel specialization. Familiarity with global acquisition strategies and execution. Proven success in a dynamic, fast-paced environment. Exceptional collaboration skills with the ability to work cross-functionally. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication skills, both written and verbal.
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