Executive Director – Growth Marketing

Work from home Full-time role Hiring

Job Description:

Define the vision, strategy, and operating model for growth across direct response channels
Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio
Set execution standards across channels, including bidding strategy and audience segmentation
Lead the strategy for high-velocity performance creative across paid social and video formats
Own media investment planning, forecasting, and performance management
Partner with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance
Partner with the Data and Analytics team to drive testing and measurement strategy
Scale creator and partner channel performance across affiliate and influencer programs
Lead social commerce expansion with focus on building TikTok Shop into a revenue channel
Oversee agencies, media partners, and internal teams to achieve growth and profitability outcomes

Requirements:

10+ years in growth and paid media
8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
Experience managing paid media budgets exceeding $30M annually
Experience leading cross-channel teams with 3+ direct reports
Proven track record managing diversified paid media portfolios across Meta, TikTok, Google, CTV, affiliate, influencer, and emerging channels
Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing
Experience scaling social commerce with direct ownership of TikTok Shop growth
Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV
Demonstrated ability to manage eight-figure marketing budgets
Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
Strong cross-functional leadership skills

Benefits:

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