Director, Digital Marketing – Market Access, Strategic Marketing

Job Description:

• Develop and execute a comprehensive digital marketing strategy that aligns to our Market Access priorities.
• Collaborate with our Global Omnichannel team to identify and leverage digital platforms and assets to enhance our Market Access digital footprint.
• Lead the content development and manage the maintenance of our external Market Access customer website: BeOneEngage.com.
• Represent all digital materials submitted to our Promotional Review Committee (PRC) to ensure all final resources meet our business objectives while ensuring compliance.
• Lead operational tactics such as master service agreements negotiations, SOW submission and the corresponding budget management for our digital efforts.
• Work closely with our Evidence team and our MVO team to ensure we appropriately incorporate their outcomes studies into our nonpersonal communication campaigns.
• Holds understanding of the complex healthcare provider dynamics and evolving market access landscape and challenges.

Requirements:

• Bachelor’s degree in marketing, business, life sciences, or related field; MBA or advanced degree is preferred.
• At least 10 years of broad biotech/pharma experience with 7 plus years in digital marketing (with predominant experience applied in the biotech/pharma industry).
• Preference for experience in specialty pharmaceutical drug class (i.e. oncology) and competitive product launch experience is strongly preferred.
• Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.
• Entrepreneurial spirit and disruptive mindset.
• Successful track record working in a fast-paced, rapid-growth environment.
• Excellent interpersonal skills, with the ability to gain alignment by working collaboratively and inclusively across functional teams.
• Strong verbal and written communications.
• Proven ability to grow and develop others.
• Record of achievement, innovation, and compliance.
• Market access marketing with or without direct segment-specific customer experience.
• Computer Skills: PC, including MS Office Suite.
• Professional market access committees, congresses, and related professional organization membership.

Benefits:

• Comprehensive benefits package includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
• Eligible for discretionary equity awards and Employee Stock Purchase Plan.
• Annual bonus plan for non-Commercial roles and incentive compensation plan for Commercial roles.
• Opportunity to own shares of BeOne Medicines Ltd. stock.

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