Brand Awareness Campaign Lead
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Role Purpose
* Own the end-to-end success of the brand awareness pilot by aligning marketing strategy, market execution, and operational readiness to drive measurable business impact.
What This Role Owns
* Market Outcome (Not Just Campaign Execution) •Defines success in-market (awareness → engagement → business impact)
- Translates brand investment into a clear business narrative
Integrated Market Strategy
- Aligns audience, messaging, channels, and local activation
- Ensures sufficient scale, reach, and consistency to drive impact
Marketing + Operations Alignment
- Partners with Practice leadership to ensure readiness to convert demand
- Identifies and escalates operational gaps that limit performance
Investment Stewardship
- Guides allocation across channels and tactics
- Interprets performance across the full funnel and drives action
Authority Required (Critical to Success)
* • Influence over media and investment allocation (in partnership with Marketing leadership)
- Ability to escalate and resolve operational blockers
- Direct visibility with Marketing and Executive leadership
- Positioned as leading the pilot, not supporting it
How This Role Shows Up
* • Acts as the “CMO of the market” (mini-GM mindset)
- Leads with point of view and accountability
- Operates cross-functionally (Marketing, Practice Ops, Talent)
- Drives alignment without relying on formal authority
Success Looks Like
* • Brand investment is visible, understood, and trusted by leadership
- Market shows measurable lift in awareness and engagement
- Increased demand is effectively converted by aligned practices
- Clear case to scale investment across additional markets
What This Role Is NOT
* • Campaign/project manager
- Media execution lead
- Reporting-only function
Ideal Profile
* • Brand strategy + performance mindset
- Strong executive presence
- Operational empathy
- Comfortable in ambiguity
- Able to drive alignment across stakeholders
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