Direct Response Video Editor // Editor de Vídeo Direct Response
About the position We're a performance marketing agency looking for a direct response video editor who lives and breathes ad creative. If you understand that every frame needs to earn the next one — and you're using AI tools to move faster without sacrificing quality — let's talk. The role involves editing direct response video ads for Meta, TikTok, and YouTube across a range of client verticals. The goal is to build hooks that stop the scroll, structure edits around proven DR frameworks, and produce multiple ad variations quickly, with every cut serving the goal of getting the viewer to take action.
Responsibilities
- Edit direct response video ads for Meta, TikTok, and YouTube across a range of client verticals.
- Build hooks that stop the scroll.
- Structure edits around proven DR frameworks.
- Produce multiple ad variations fast.
- Ensure every cut serves the goal of getting the viewer to take action.
Requirements
- Strong proficiency with AI tools (Runway, ElevenLabs, Midjourney, Sora, Kling, HeyGen, etc.) and sharp prompting skills to generate b-roll, voiceovers, and assets on demand.
- Aesthetic command of DR ad styles — bold captions, punchy fonts, pattern interrupts, and native formats that feel like content, not commercials.
- Deep understanding of what stops the scroll in the first 1.5 seconds and how to hold attention through to the CTA.
- Motion graphics skills — kinetic typography, text callouts, highlight boxes, zooms, and pacing tricks that boost retention.
- Editing speed — ability to ship multiple hook variations and full ad cuts in a single day.
- Ability to follow briefs precisely, take direction well, and iterate without ego.
Nice-to-haves
- Track record editing DR ads across verticals (ecommerce, info products, coaching, financial, health, lead gen) that actually performed.
- Familiarity with DR frameworks — PAS, AIDA, problem/agitate/solve, hook-story-offer.
- Experience with VSL editing, testimonial cutdowns, and short-form native edits.
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