Brand Manager

Career Category Sales

Job Description

Accountabilities In cooperation with Marketing Lead and Business Unit Lead, develops and executes Business Unit franchise strategy Maximizes the brand potential at national level, by creation of differentiated value propositions Coordinates x-functional team meetings in cooperation with marketing lead and the development of Brand Plans in Cluster Teams Delivers materials, presentations and campaigns, including coordinates generation of customer access tools in variable channels Overall Responsibilities Brand Planning Together with Marketing Lead coordinates cluster team, including planning and execution of cluster team meetings Coordinates creation of Business Unit brand strategies Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan Marketing Translates/implements international brand campaign locally Develops and executes on Marketing/Commercial tactics Ensure conception and effective roll- out of marketing campaigns and patient- centric solutions and partnerships In cooperation with Marketing Lead, manages approved marketing budgets to ensure appropriate allocation of resources to meet the plan and financial control In cooperation with Sales Lead responsible for all operational marketing matters relating to the products and activities in the commercial team Coordinates and drives effort to continuously develop tools from variable channels to get access to customers Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target HCPs and fully utilizing range of channels (according to Customer Engagement goals) Prepare marketing environment for future launches (2-4 years) Coordinates competitive intelligence and drives competitive action plans X-functional cooperation Partners with the Medical department to optimize the brand performance in x-functional cluster team Cooperate with digital lead on joint projects according to brand strategy Be an active member of the international marketing team and share best practices with international colleagues Partner with relevant stakeholders (internal and external) on national and international level Support the Business Unit Lead during preparation for presentations for e.g management presentations and Business Reviews Procedures Recruits and manages external vendors Execute and analyses market research Overall responsible for content in materials, including compliance with Amgen policies and procedures and national regulations Drives C3 process for sponsorships Planning of brand DOE and project POs Outputs Brand DOE budget/ Brand performance/ Brand plans Sales support tools Promotional campaigns Marketing events Input to Product Forecast and LE Business presentations for Brand/Franchise/Country Reviews Cross-functional SC strategy and roadmap for roll-out, funding and improvement Innovative solutions to maximize Customer Engagement activities, and SC ability to support these activities Planning, execution, governance processes for MC planning and SC delivery Minimum Requirements Academic education or experience from similar positions Minimum 2 years of experience as a Product Manager Fluency in English, both oral and written communications Fluency in Danish or Norwegian, both oral and written communications Financial and budgeting skills Experience using MS Office tools Tenure at last two jobs for at least 2 years each Preferred Requirements Minimum 2 years in a big pharmaceutical company Documented experience in franchise area (e.g., Oncology, Gen Med, etc.) Documented success in gaining or maintaining market leadership position Competencies Applies advance project management & analytical skills Demonstrates strong industry knowledge and commercial attitude Demonstrates networking capabilities Applies advanced communication and presentation skills/ networking capabilities Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner Takes initiative and acts pro-actively, enthusiastically and creatively Demonstrates open-mindedness and helicopter view capabilities Communicates effectively at all levels both internally and externally, and (inter-) nationally Open to try new ideas, learning from setbacks Serves as a role model for Amgen Values . Apply To This Job