Experienced Customer Marketing Analyst – Driving Customer Engagement and Senior Care Solutions
At arenaflex, we're dedicated to connecting families with expert advisors who provide personalized solutions for senior care. As the nation's largest senior care advisory service, we're committed to helping hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones. Our team is passionate about fostering a culture of diversity, equity, and inclusion, and we're seeking a highly skilled Customer Marketing Analyst to join our Marketing team.
About arenaflex
arenaflex is a leading online resource that empowers caregivers to make informed decisions about senior care. Our mission is to enable caregivers to find the best senior care solutions for their loved ones, and we're dedicated to delivering a best-in-class customer experience. Our employees live our company values every day:
* Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
* Do Hard Things: We're energized by solving challenging problems and see it as an opportunity to grow.
* Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
* Win The Right Way: We see organizational integrity as the foundation for how we operate.
* Embrace Change: We innovate and constantly evolve.
Job Description
The Customer Marketing Analyst will play a critical role in driving customer engagement and senior care solutions across B2C marketing channels (Email, SMS, and Phone). This role will work closely with the Manager, Customer Marketing Analytics to ensure families remain engaged with their advisor and a wealth of resources as they search for the right senior care solution for their loved ones. Additionally, the Analyst will drive B2B marketing programs directly with senior living community customers.
Key Responsibilities
* Customer Journey: Orchestrate best-in-class follow-up experiences for families working with arenaflex via customer marketing channels (Email, SMS, and Phone).
* Performance Monitoring: Oversee daily customer marketing metrics (delivery, open, click-through, response, and opt-out rates) across programs and channels (Email, SMS, and Phone).
* Reporting: Build and distribute timely and accurate reporting for customer marketing programs.
* Customer Experience Audits: Regularly review and own updates to arenaflex customer journeys.
* Operations Support: Own process documentation and continuous process improvement through the use of automation and technology tools.
Qualifications
* Required Skills and Competencies:
+ Highly organized, with the ability to manage a high volume of operational, analytical, and administrative tasks.
+ Demonstrated success in root cause analysis and process improvement.
+ Excellent judgment with the ability to make independent decisions in line with company mission and values.
+ Experience building reports and working with software tools, including Excel, Tableau, Google Suite, and Gong (Call Listening).
* Communication:
+ Excellent, organized communication.
+ Experience working with internal sales teams.
+ Focus on delivering accurate reporting, actionable insights, and driving continuous process improvement.
* Education:
+ Bachelor's degree.
+ 1-2 years of experience in a marketing or operations function.
Benefits and Compensation
* Base Salary: $70k - $80k base.
* Bonus: 10% Management Bonus.
* Benefits:
+ 401(k) plus match.
+ Dental insurance.
+ Health insurance.
+ Vision Insurance.
+ Paid Time Off.
Why Join arenaflex?
At arenaflex, we're passionate about making a difference in the lives of caregivers and their senior loved ones. We offer a dynamic work environment, opportunities for growth and development, and a commitment to diversity, equity, and inclusion. If you're a motivated and detail-oriented individual who is passionate about customer engagement and senior care solutions, we encourage you to apply for this exciting opportunity.
How to Apply
To apply for this role, please visit our website and submit your application. We look forward to hearing from you!
Equal Employment Opportunity
arenaflex is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.
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Join our Team!
At arenaflex, we're dedicated to connecting families with expert advisors who provide personalized solutions for senior care. As the nation's largest senior care advisory service, we're committed to helping hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones.
About arenaflex
arenaflex is a leading online resource that empowers caregivers to make informed decisions about senior care. Our mission is to enable caregivers to find the best senior care solutions for their loved ones, and we're dedicated to delivering a best-in-class customer experience.
Job Description
The Customer Marketing Analyst will play a critical role in driving customer engagement and senior care solutions across B2C marketing channels (Email, SMS, and Phone). This role will work closely with the Manager, Customer Marketing Analytics to ensure families remain engaged with their advisor and a wealth of resources as they search for the right senior care solution for their loved ones.
Key Responsibilities
- Customer Journey: Orchestrate best-in-class follow-up experiences for families working with arenaflex via customer marketing channels (Email, SMS, and Phone).
- Performance Monitoring: Oversee daily customer marketing metrics (delivery, open, click-through, response, and opt-out rates) across programs and channels (Email, SMS, and Phone).
- Reporting: Build and distribute timely and accurate reporting for customer marketing programs.
- Customer Experience Audits: Regularly review and own updates to arenaflex customer journeys.
- Operations Support: Own process documentation and continuous process improvement through the use of automation and technology tools.
Qualifications
Required Skills and Competencies:
- Highly organized, with the ability to manage a high volume of operational, analytical, and administrative tasks.
- Demonstrated success in root cause analysis and process improvement.
- Excellent judgment with the ability to make independent decisions in line with company mission and values.
- Experience building reports and working with software tools, including Excel, Tableau, Google Suite, and Gong (Call Listening).
Benefits and Compensation
Base Salary: $70k - $80k base.
Bonus: 10% Management Bonus.
Benefits:
- 401(k) plus match.
- Dental insurance.
- Health insurance.
- Vision Insurance.
- Paid Time Off.
Why Join arenaflex?
At arenaflex, we're passionate about making a difference in the lives of caregivers and their senior loved ones. We offer a dynamic work environment, opportunities for growth and development, and a commitment to diversity, equity, and inclusion.
How to Apply
To apply for this role, please visit our website and submit your application. We look forward to hearing from you!
Equal Employment Opportunity
arenaflex is an equal employment opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.
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