Social Media Strategist

ABOUT OUTRIGHT INTERNATIONAL Founded in 1990, Outright Action International strives to help lesbian, gay, bisexual, transgender, intersex, and queer (LGBTIQ) people live safer, healthier, and more empowered lives worldwide. Working from its offices in 18 countries and global headquarters in New York City, Outright documents human rights violations, helps resource LGBTIQ movements and allies, and advocates for the rights of LGBTIQ people. Outright currently seeks a Social Media Strategist who will help shape and lead Outright's voice across social media and digital channels - growing new audiences, deepening connections with existing stakeholders, and bringing the organization's global LGBTIQ+ human rights work to life through strategic, creative, and impactful content. Reporting to the Director of Communications and Marketing, the Social Media Strategist works closely with staff across all departments. RESPONSIBILITIES

• Develop and execute a comprehensive social media strategy across all of Outright's platforms (including Meta, YouTube, TikTok, LinkedIn, and emerging channels) to grow brand awareness, deepen audience engagement, and attract new donors, partners, and advocates.
• Create, curate, and publish compelling, mission-driven content - including copy, graphics, video, and multimedia - that resonates across diverse global audiences and reflects Outright's feminist and intersectional values.
• Manage and maintain Outright's social media channels day-to-day, including scheduling, community management, and responding to engagement.
• Lead social media strategy for campaigns, advocacy moments, reports, events, and other organizational priorities in close collaboration with program and development staff.
• Track, analyze, and report on key performance indicators across social and email channels; use data and insights to continuously improve content strategy and audience growth.
• Monitor trends in social media, digital storytelling, and the LGBTIQ+ advocacy space to identify opportunities for timely and resonant content.
• Support donor and partner communications by developing targeted content that deepens relationships with existing stakeholders and cultivates new ones.
• Collaborate with the Director of Communications and Marketing on brand consistency, messaging, and organizational voice across all external platforms.
• Work cross-functionally with program teams to translate complex human rights work into accessible, engaging content for varied audiences worldwide.
• Manage relationships with external vendors, photographers, videographers, and designers as needed.

QUALIFICATIONS

• Minimum of 4–5 years of experience in social media strategy, digital communications, or content marketing, preferably in a progressive nonprofit or advocacy context.
• Demonstrated success developing and executing social media strategies that have measurably grown audiences and deepened engagement.
• Familiarity with HubSpot, including email marketing, CRM, and campaign analytics.
• Strong hands-on experience managing organizational accounts across Meta (Facebook/Instagram), YouTube, TikTok, LinkedIn, and X/Twitter.
• Excellent writing, editing, and storytelling skills, with the ability to adapt voice and format for different platforms and audiences.
• Experience using social media analytics tools and translating data into actionable strategy recommendations.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing for social content.
• Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Deep commitment and passion for LGBTIQ advocacy on a global level
• Experience working with or for global and/or Global South organizations or communities is a strong plus.

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