Senior Director, Inbound Marketing and Operations [12 - 18 Month Fixed Term Contract]

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary: We are seeking a Senior Director, Inbound Marketing & Operations to lead our global inbound marketing strategy and marketing operations function. This role is available to candidates across Canada (excluding Québec) and the US, or based out of Vancouver, Calgary, or Toronto hub offices. This is a 12 to 18-month contract role intended to backfill a key leadership position. The role is responsible for building scalable inbound programs and establishing the operational and analytical foundation that enables data-driven, revenue-focused marketing decisions. You will sit at the intersection of growth, operations, and analytics, partnering closely with Growth Marketing, Customer and Product Marketing, Revenue Operations, Data Science, and Sales to ensure marketing is measurable, optimized, and aligned to business outcomes. Who you are: As the Senior Director, Inbound Marketing & Operations, you are a strategic, analytically minded marketing leader who thrives in complexity. You understand that sustainable growth comes from pairing strong inbound experiences with disciplined operations, measurement, and continuous optimization. You are a “player-coach” who can set vision and strategy while staying close enough to execution to ensure high standards and impact. You bring deep expertise in inbound marketing, lifecycle and email strategy, website optimization and CRO, data and attribution, and marketing technology. You are comfortable partnering with technical teams and senior stakeholders and are known for creating clarity, alignment, and momentum across functions. You care deeply about building high-performing teams, scalable systems, and trusted cross-functional partnerships, and you balance short-term performance with long-term brand and growth objectives. What you’ll work on:

• Drive the strategic direction of our global inbound marketing and marketing operations roadmap, including martech architecture, technology implementations, email marketing and nurturing strategy, website performance, and CRO strategy
• Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear definitions, strong conversion performance, and seamless handoffs across the funnel
• Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place to track key performance metrics, translating insights into clear recommendations and actions
• Own and evolve our attribution architecture and insights framework to support revenue-driven decision-making across marketing investment, while maintaining a holistic view of marketing’s role in growth
• Apply rigorous analysis and strategic analytics to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes
• Work closely with marketing leaders and channel owners to implement continuous optimizations and improvements based on performance data, experimentation results, and funnel insights
• Lead, mentor, and develop a high-performing inbound marketing and marketing operations team, fostering a culture of accountability, experimentation, and data-informed decision-making

What you may have:

• 15+ years of experience in SaaS B2B marketing, with senior leadership experience across inbound marketing and marketing operations
• Proven track record of building and scaling inbound programs that drive measurable pipeline and revenue impact
• Deep expertise in inbound and lifecycle strategy, including email and nurture programs, digtial strategy, website optimization, CRO, and funnel performance
• Strong experience owning marketing operations, analytics, and attribution, with the ability to translate data into clear, revenue-focused insights
• Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and leading martech initiatives at scale
• Demonstrated ability to partner cross-functionally with Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales
• Comfortable stepping into complex, fast-moving environments and driving clarity, alignment, and impact quickly

Serious bonus points if you have:

• Experience leading global or multi-region marketing teams
• Legal tech experience

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