[Remote] CRM Manager (Lifecycle Growth)
Note: The job is a remote job and is open to candidates in USA. Superduper is an innovative iGaming company focused on revolutionizing the betting and gaming experience. The Lifecycle Growth Manager will own player engagement, retention, and monetization across the customer lifecycle, managing end-to-end lifecycle marketing functions from strategy to execution.
Responsibilities
- Own lifecycle marketing across email, SMS, and in-platform messaging
- Design player journeys: Onboarding and activation (FTD into repeat deposit), Retention and reactivation, Churn prevention
- Develop campaign concepts that drive engagement and revenue, not just sends
- Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns
- Translate games, promotions, and platform features into clear player-facing value propositions
- Define hypotheses for all campaigns > what are we testing and why?
- Forecast expected outcomes (conversion, retention, NGR impact)
- Run A/B tests across offers, messaging, segmentation, timing
- Continuously iterate based on results
- Own performance of lifecycle campaigns: Conversion rates, Retention (D7, D14, D30), NGR / LTV impact
- Analyze results and translate into clear insights and next actions
- Identify high-potential players and emerging VIPs within the retail base
- Define player segments based on behavior, value, and lifecycle stage
- Drive personalized experiences that maximize engagement and profitability
- Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging)
- Own campaign QA, scheduling, and launch
- Ensure campaigns are executed accurately and on time
Skills
- 4–7 years in CRM, lifecycle, or growth marketing
- Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred
- Proven track record of running experiments and driving measurable outcomes
- Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
- Ability to connect product features to marketing campaigns
- Strong understanding of customer lifecycle and retention mechanics
- Experience with CRM platforms (e.g., Smartico, Optimove, FastTrack, Braze, etc.)
- Self-starter who can operate with autonomy
- Commercial thinker focused on revenue and efficiency
- Curious, experimental, and highly iterative
- Builder mindset: you create systems, not just campaigns
Company Overview
- web3 entertainment company It was founded in 2022, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is https://superduper.xyz/.
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