Marketer + Google Ads and Analytics Leader
Company Description
Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment. We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing. We hire people based upon the H's:
- Happy - a zest for life and desire to delight our clients
- Humble - no egos allowed. ever.
- Hungry - will want to change the world
- Honest - always do what you say you're gonna do
Offshore firms and recruiters DO NOT APPLY.
Job Description
Plan, implement and manage data driven client SEO/SEM/PPC programs
- Must be an exceptional writer and communicator
- Marketing strategist with a Conversion Rate Optimization (CRO) mindset
- SEM management includes:
- Conducting keyword research
- Creating campaigns and monitoring performance
- Managing campaign budgets
- Performing A/B testing and audits
- Continually optimize campaigns and landing pages
- SEO management includes:
- Understanding personas to better target identified audiences
- Creating keyword and linking strategies
- Optimizing meta descriptions
- Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
- Providing recommendations to content writers to drive SEO content creation
- Analytics management includes:
- Analyzing data and provide evidence-based recommendations
- Correlating performance metrics against digital marketing KPIs
- Identifying deficiencies and implement solutions in a timely manner
- Presenting data in a meaningful way
- Suggest improvements for process and productivity optimization
- Work with content writers, web developers and marketing teams to properly implement best practices
- Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
Qualifications
- Experience with and capacity to quickly learn and utilize the following tools:
- Google Ads
- Google Search Console
- Google Tag Manager
- Google Tag Manager Debugger
- Google Tag Assistant
- Google Analytics
- Google Looker Studio
- Google Optimize
- Google Data Studio
- Google Keyword Planner
- Google Structured Data Testing Tool
- Hotjar/CrazyEgg/MouseFlow/etc.
- Moz/AHREFs/etc.
- Screaming Frog
- SpyFu/SEMRush
- HubSpot
- Schema MarkUp Generator
- Yoast
- Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
- Possess excellent time management skills
- Have a sense of ownership and pride in performances and its impact on company’s success
- Ability to collaborate effectively
- Ability to proactively communicate
- Experience in developing and executing marketing strategies
- Knowledge of online lead generation and content strategy
- Strong analytical skills with the ability to interpret data and trends
- Expertise in branding and social media marketing
- Excellent communication and organizational skills
- Ability to work independently and in a team environment
- Experience in user experience design and HCI is a plus
- Bachelor's degree in Marketing, Business, or related field is a plus
Additional Information Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis. Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1 Offshore firms and recruiters DO NOT APPLY. Apply tot his job Apply To this Job