Sales Development Representative | Cardiff

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Become part of Europe’s leading B2B platform as

Sales Development Representative | Cardiff

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As a Sales Development Representative (SDR), your role is pivotal in driving revenue growth by building a robust pipeline of qualified opportunities. You will work closely with the marketing and sales teams on strategic lead generation and segmentation in both B2G and B2B markets. Your goal is to identify prospects who are genuinely interested and gather relevant information about their needs, guiding them through the sales funnel until they're qualified and ready to be passed on to a Customer Account Manager for further engagement and conversion.

Your role

• Prospecting: You'll identify and qualify potential leads through various channels such as phone calls, email outreach, and social media to generate new business opportunities
• Lead qualification: You'll assess the suitability of leads based on predefined criteria to determine their level of interest and likelihood of conversion into sales opportunities
• Relationship building: You'll build rapport and establish trust with prospects by understanding their needs, challenges, and objectives, effectively communicating the value proposition of the product or service
• Sales enablement: You'll collaborate with sales teams to provide them with qualified leads and relevant information to facilitate the sales process and achieve revenue targets
• Continuous learning: You'll stay updated on industry trends, product features, and sales techniques to enhance performance, adapt to evolving market conditions, and drive continuous improvement in sales effectiveness

Your qualifications

• Qualification skills: You're proficient in assessing the suitability of leads by understanding their needs, budget, timeline, and decision-making process to determine their potential as Qualified Customer Leads
• Communication skills: You have strong verbal and written communication skills to establish and nurture relationships with Qualified Customer Leads, effectively convey value propositions, and handle objections
• Time management and organisation: You excel in pipeline management, maintaining structure to track sales progress and prioritise leads for a steady flow of qualified opportunities
• Collaboration skills: You have the capacity to work collaboratively with sales and marketing teams, sharing insights, aligning strategies, and optimising the lead generation and conversion process for achieving sales targets
• Sales tools: You're proficient in using CRM software to manage leads and track sales activities

What you can expect from us

• Be where your customers are: You’re responsible for your clients remotely or on-site. You also agree to visit our Unite office in Cardiff regularly and other Unite locations in person from time to time. 
• Make the most of our benefits: We offer an attractive fixed salary, great benefits and a company car that you can use outside of work
• We think long-term: That’s why we are great believers in offering creative freedom – you’ll also get access to our Academy training to grow your career
• We think sustainably: We support your health and pension and offer comprehensive benefits – that includes a bike or public transport ticket to make your commute much easier
• We operate at eye level: Join our fair corporate culture and work with helpful colleagues and experienced management
• We care about work-life balance: We offer flexible working hours and 30+ holidays so you can strike a good balance between your work and personal life

What your future colleagues say

Learn more

We are Unite.

We connect the economy for sustainable business. Our trusted e-procurement platform, with its integrated marketplace, enables effortless sourcing and purchasing for B2B and public sector organisations. Bringing buyers and suppliers together for mutual benefit, we’ve established a solid foundation of fair competition and trustworthy partnerships. Our platform’s scalable infrastructure supports connections, business stability and a robust supply chain. We revolutionise procurement for B2B and the public sector by adding and sharing value for markets and communities. In 2022, we became the first platform business accredited with the Fair Tax Mark, representing the global standard for responsible tax conduct. Would you like to become a part of Unite? Our company was founded as Mercateo in 2000, and the headquarters is located in Leipzig, Germany. We operate in 12 European countries, with over 700 employees working both in-office and remotely. In 2024, we achieved revenue of €448.7 million. For more information, visit unite.eu.

Contact us

Barbara Wollmann HR Coordinator | Human Resources [email protected]

Share your value with Unite

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