User Acquisition & Sales Lead - Couple.com
Please note: this role is at Couple.com. Lawyer.com is a major stakeholder in Couple.com.
Couple.com is hiring a User Acquisition & Sales Lead to grow our Thursday night online singles events into the biggest show in dating.
Are you the person who fills the guest list, hosts the party, and knows where everyone's going on a Friday night? We are looking for a creative, resourceful operator who knows how to get people in the door — someone who builds partnerships, works a room, and turns conversations into signups. You will own one number: attendance at our weekly online singles events.
Your Mission
You will be the engine that fills our weekly online singles events. Every Thursday at 7:30pm ET, Couple.com hosts real-time, AI-native online singles parties — and your job is to make sure those rooms are full, fun, and growing.
You will not be handed a playbook, because the playbook does not exist yet. You will invent it. You will partner with organizers of communities where singles already gather. You will show up at IRL mixers and meetups to recruit attendees face-to-face. You will slide into comment sections and DMs with something better than spam. And you will bring ideas we have not thought of yet.
This role reports directly to the CEO. You will own a number, move quickly, and have the latitude to test, break, and rebuild your own approach as often as it takes.
Key Responsibilities
- User Acquisition: Drive attendance to Couple.com's weekly online singles events through a mix of partnerships, outbound sales, community engagement, and creative campaigns.
- Partnerships: Build relationships with organizers of singles groups, meetups, communities, and adjacent events to funnel their members into Couple.com.
- Field Sales & Recruiting: Attend singles events, mixers, and gatherings — sometimes on nights and weekends — to recruit attendees and grow your network.
- Social Engagement: Be active in comments, DMs, and online communities where singles spend their time, turning conversations into signups.
- Rapid Iteration: Test new acquisition channels constantly. Kill what is not working, double down on what is.
- Retention Focus: Acquire the right users — the ones who come back. Use repeat attendance as your signal for quality.
- Reporting & Accountability: Own your numbers. Attendance growth, cost per attendee, and retention are your core KPIs.