Influencer Creator Discovery & Outreach Coordinator

This is a remote position.

We are looking for a resourceful and analytical Influencer Creator Discovery & Outreach Coordinator to join our team. In this specialized role, you will be responsible for identifying and vetting influencer talent across social platforms, managing initial outreach efforts, and building a strong pipeline of creators that align with our brand and campaign objectives. You will play a critical role in expanding and maintaining our influencer network.

Key Responsibilities

• Conduct ongoing research to identify new and emerging creators across Instagram, TikTok, YouTube, and other relevant platforms.

• Evaluate potential influencers based on audience demographics, engagement quality, brand alignment, and content authenticity.

• Manage and execute first-contact outreach to creators, maintaining a professional and on-brand tone across all communications.

• Build and maintain a well-organized influencer database, ensuring accurate and up-to-date creator profiles.

• Track and manage outreach pipelines, including response rates, follow-ups, and conversion into active partnerships.

• Work closely with the campaign team to understand upcoming creator needs and proactively source aligned talent.

• Analyze platform trends and emerging creator communities to surface early opportunities for brand partnerships.

• Report regularly on discovery pipeline metrics, outreach performance, and roster growth.

Requirements

• 1–3 years of experience in influencer marketing, creator partnerships, or talent sourcing.

• Deep familiarity with social media platforms and the creator economy landscape.

• Strong research skills with an eye for identifying authentic, high-potential creators.

• Excellent written communication skills with the ability to craft compelling outreach messages.

• High level of organization and comfort working with data-heavy CRM or talent tracking tools.

• Experience with influencer discovery platforms (e.g., Traackr, Modash, Heepsy, or similar) is preferred.

• Analytical mindset with the ability to assess audience quality and engagement metrics critically.