Director, Growth Marketing
Vasion is seeking a Director, Growth Marketing who embodies our core values and is eager to join our dynamic team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah.
Role Overview
The Director of Growth Marketing will own and drive multi-channel demand generation strategies that supports our ambitious revenue and growth goals across North America.
Reporting to the Sr. Director, Growth Marketing, you will develop, implement, and optimize ABM and integrated growth campaigns that engage prospects and generate new business pipeline. You'll lead a team of Growth/ABM Marketing Managers and work in close partnership with the North America sales organization.
The right person brings a deep track record of building and scaling demand generation engines in high-growth B2B SaaS environments — and knows how to develop both the strategy and the team to execute it with precision.
Responsibilities
- Lead, develop, and scale a team of Growth Marketing Managers, providing strategic direction, coaching, and accountability for campaign execution across North America
- Own the end-to-end strategy for integrated, multi-channel ABM marketing programs that consistently deliver quality pipeline and contribute meaningfully to revenue goals
- Translate business objectives into a cohesive demand generation roadmap, balancing short-term pipeline needs with longer-term brand and category-building efforts
- Build a deep, nuanced understanding of target prospects across AMER segments and apply data-driven approaches to reach, engage, and convert them across the full funnel
- Serve as a senior partner to the North America sales organization — driving alignment on goals, pipeline expectations, lead handoffs, and full-funnel nurture strategies that accelerate conversion at every stage
- Define, own, and evolve KPIs, attribution models, and executive-level dashboards that connect demand generation activity directly to pipeline and revenue outcomes
- Champion a rigorous test-and-learn culture — leveraging A/B testing, audience segmentation, and performance data to continuously raise the bar on campaign effectiveness
- Lead cross-functional collaboration with MOps, content, product marketing, digital, design, and field marketing to ensure campaigns are well-resourced, integrated, and executed with precision
- Contribute to annual planning, budgeting, and headcount decisions within the growth marketing function, with visibility and input at the leadership level