Head of Marketing (Music Industry)
What is DISCO?
DISCO is the industry standard for managing, organising and sharing music and other media. We make music and media workflow fast, intuitive and simple, directly connecting people and their work to save time. Today we count UMG, Sony, Warner Music, Netflix, Amazon among our customers, and over 250,000 people interact with DISCO each month. Our customers are super passionate about our product.
Location
Remote, USA
The Role
We are seeking a hands-on, technical Head of Marketing with a strong B2B SaaS background and deep knowledge of the music industry. We’re looking for someone who knows how the business side of the music industry works, not just the consumer and fan landscape.
You'll lead our small but agile marketing team at a pivotal moment, owning the full marketing motion from awareness through to conversion, retention, and expansion across SMB, Mid-Market, and Enterprise accounts. This isn't a role for someone who directs from a distance - you’ll need to be just as comfortable setting direction as you are getting into the detail, whether that means writing clear, compelling copy; improving funnels; building attribution and measurement frameworks; and helping strengthen our martech foundations. If you’re practical, thoughtful, and excited by the chance to build, lead, and make a real impact, we’d love to hear from you.
Key Responsibilities
- Apply your deep knowledge of the music industry and the segments we serve (supervisors, labels, publishers, managers, promo and artists) to shape how we position and structure our marketing efforts so they resonate with each of our key segments.
- Coach, develop, and set the bar for a small marketing team. This is a player-coach role, helping the small but dynamic marketing team deliver successful growth of our SMB and Mid-Market segments in North America and beyond
- Lead successful enterprise marketing campaigns for marketing to enterprise
- Develop and implement marketing strategies that align with DISCO's broader objectives, with a focus on demand generation initiatives
- Partner with Revenue Operations to optimize conversions, delivering insights to our Customer Success, Sales, and Executive teams
- Embed deeply with Sales and Customer Success to absorb the language of our customers, translating it into world class positioning, copy, and campaigns
- Partner with our Product team to deeply understand our product and how to most successfully communicate the value of DISCO to diverse segments, driving activation, usage and retention
- Build and own DISCO's attribution and measurement framework, giving Customer Success, Sales, and leadership clear visibility into what's driving pipeline and retention across segments
- Oversee the creation of compelling content and marketing campaigns that resonate with our diverse customer base, from Artists, to SMBs, to large enterprises
- Drive partnership marketing efforts, identifying and nurturing strategic partnerships to bolster brand visibility and market reach
- Successfully steward DISCO’s brand, managing it across brand moments and event project management
- Foster a community of DISCO ambassadors, leveraging community engagement to enhance brand loyalty and customer retention with a goal of driving user-generated content
- Manage external marketing and PR agencies to align external communications with our brand voice and strategic goals