Advertising Compliance & Risk Lead
This is a remote position.
Advertising Compliance & Risk Lead Reports To: Founder / CEO Location: Remote (Worldwide) Type: Full-time Comp. Range: $2,500–$3,500/month Why This Role Exists We operate in a high-risk compliance environment. We sell natural health products using direct-response advertising to an older demographic. Our two biggest existential risks are: (1) ad account shutdowns from platform policy violations, and (2) FTC or regulatory action from health-related marketing claims. We currently use an AI-powered compliance checking system that reviews ad scripts and final videos against a tiered framework developed with legal counsel. But no one fully owns compliance across the company. We need a dedicated operational owner. The Role You will be the single point of accountability for compliance across all customer-facing content: ads, emails, funnels, and marketing materials. This is NOT a legal counsel role — we have external attorneys for that. This is an operational compliance role: you ensure every piece of content meets our standards before it reaches customers. Critical requirement: Our compliance system runs on AI and prompt engineering. We produce massive creative volume — manual review alone is impossible. You must be highly proficient with AI tools and prompt engineering. This is non-negotiable and will not be trained on the job. What You Will Own- AI compliance system: maintaining, testing, and improving the automated compliance prompts that review creative output at scale.
- Compliance framework: keeping our tiered guidelines current with the latest FTC guidance, platform policies, and industry benchmarks.
- The balance: catching genuine risks without being so restrictive that it kills advertising performance.
- Pre-publication review workflows for ads, advertorials, landing pages, emails, and sales copy.
- Platform policy monitoring across Meta, Google, AppLovin, TikTok, and emerging channels.
- Regulatory monitoring: tracking FTC enforcement actions, FDA guidance, and state-level regulations.
- You understand the health/wellness advertising compliance landscape: FTC guidelines, structure/function claims, testimonial rules, platform policies.
- You know how to play the line — you understand risk management: what is defensible, what is industry-standard, and what is a red line. You are not someone who says no to everything.
- You are highly proficient with AI and prompt engineering — you can write, test, and iterate on prompts that accurately flag risky content at scale. This is a core part of the job, not a nice-to-have.
- Detail-oriented but pragmatic. Compliance exists to protect the business, not to prevent it from growing.
- Experience designing review workflows or QA systems at creative scale.
- Experience in categories where both regulatory risk and platform-policy risk matter.