Head of Marketing / Growth Hacker (CMO-level)

We’re hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up.

This is a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You’ll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding.

Your work will directly influence customer acquisition, M&A opportunities, and talent attraction.

This is not a “keep the lights on” role. You’ll have the autonomy to test bold ideas, build what doesn’t exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows.

What Success Looks Like

First 30–60 days

• Develop a clear marketing strategy

• Launch social media and content initiatives

• Begin telling the human stories behind Yomali and its companies

3–6 months

• Deliver marketing collateral for Sales, M&A, and Talent

• Implement tools and systems to enable efficient execution

• Hire 2–3 team members

12 months

• A fully operating marketing engine with measurable ROI

• Strong brand awareness across key audiences

• Consistent inbound demand from customers, partners, and candidates

Responsibilities

• Own end-to-end marketing strategy and execution

• Build and lead a small marketing team (content, social, field marketing)

• Partner closely with Sales, M&A, and Talent to align messaging and materials

• Design and execute creative, data-driven campaigns

• Track performance, report ROI, and continuously optimise

Who We’re Looking For

Experience

• Proven track record of taking a company from low visibility to measurable growth

• Experience in early-stage or scale-up environments (roughly 50–200 employees)

Skills

• Full-cycle B2B marketing (brand, content, digital, demand generation)

• Strong understanding of how marketing supports revenue, M&A, and hiring

Leadership

• True player-manager: equally comfortable building and executing

• Experience hiring, coaching, and scaling a small team

Mindset

• Creative, bold, and autonomous

• Comfortable operating with ambiguity and owning outcomes

Nice to have

• Experience in SaaS, Fintech, eCommerce, or other high-growth sectors

Why Join Yomali?

• A genuine blank canvas across multiple businesses

• Direct impact on revenue growth, M&A success, and talent attraction

• High autonomy with strong leadership support

• Opportunity to build something meaningful and visible within your first year

• Proudly rated 4.42/5 eNPS, reflecting a strong and continuously improving employee experience

“I like to hire great people, get out of their way, and back them 100%.” — Mike Peters, CEO