Digital Copywriter
Perrill is an award-winning digital marketing agency that exists to power businesses to win online. They are seeking a Digital Copywriter to develop and execute various forms of digital content that drive results and produce positive ROI for clients.
Responsibilities
- Write effective and compelling website content, blog posts, social media posts, and digital advertisements that drive revenue and relevant traffic
- Create effective content strategies and calendars that align with overall client goals
- Analyze content performance to determine opportunities for improvement
- Leverage AI tools where appropriate to assist in copywriting efficiency and effectiveness
- Ability to write or optimize copy that satisfies client retainers and drives measurable results that align with client goals
- Ability to generate and execute on content strategies within monthly client retainers
- Successful collaboration with other marketing professionals
Skills
- 1-3+ years of experience in digital copywriting
- Ability to write effective and compelling website content, blog posts, social media posts, and digital advertisements
- Create effective content strategies and calendars that align with overall client goals
- Analyze content performance to determine opportunities for improvement
- Leverage AI tools where appropriate to assist in copywriting efficiency and effectiveness
- Demonstrates strong knowledge of content marketing and writing skills, best practices, trends, and news
- Proficient in grammar, sentence structure, and word choice
- Successful in adapting writing for a wide range of audiences and channels
- Proficient in writing copy for websites, blogs, ads, emails, and social media
- Understands the nuances required to be successful writing across multiple channels
- Demonstrates success writing copy that's targeted to specific audiences
- Writes copy within a client's desired voice and tone
- Understands how to conduct keyword research and/or effectively implement keywords into blog post content, headers, etc. as necessary for SEO purposes
- Writes engaging, compelling, and effective copy that is unique and pushes boundaries as appropriate
- Employs effective storytelling techniques to create standout copy
- Develops unique content that captures the client's voice and appeals to their target audience
- Creates well-planned content calendars and generates effective and creative topics
- Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week
Benefits
- A fun, team-oriented culture built on positive and winning teamwork
- Flexible hours and work from home opportunities
- Medical, dental, and vision benefits
- 401(k) with matching
- Unlimited PTO
- Professional development opportunities
Company Overview