Marketing Associate

Heaton Bennett Insurance is an Independent Insurance agency headquartered in Austin, TX. They are seeking an innovative Marketing Associate to build relationships, execute campaigns, and drive measurable referral-based business growth. The role focuses on partnership development, content creation, and community engagement to enhance the agency's visibility and client relationships.

Responsibilities

• Build and maintain relationships with realtors, lenders, and local business partners
• Conduct in-person outreach and consistent follow-up
• Generate and track referral activity with clear ROI accountability
• Identify and develop new partnership opportunities
• Coordinate sponsorships, co-marketing efforts, and community engagement
• Develop and manage referral relationships that contribute directly to agency growth and personal commission opportunity
• Create and publish content across LinkedIn, Instagram, Facebook, YouTube, and TikTok
• Develop short-form video, educational content, and brand-aligned posts
• Manage and execute a structured monthly content calendar
• Align content with local events, seasonal topics, and referral partner visibility
• Manage and grow The Premium Perspective podcast
• Handle guest outreach, scheduling, and recording coordination
• Oversee content production and distribution across all platforms
• Support YouTube strategy including scripting, SEO, and content repurposing
• Build and manage email, SMS, and referral campaigns
• Coordinate campaign execution with internal and external partners
• Monitor performance and optimize based on data
• Plan and execute client and partner events
• Coordinate sponsorships and local involvement
• Capture and repurpose content from events
• Track referrals, campaigns, and marketing ROI
• Maintain organized records of activity and results
• Identify high-performing channels and partnerships

Skills

• Comfortable working across Monday.com (project and campaign management)
• Proficient in Canva (required) and video tools (CapCut, Adobe, or similar)
• Experience with CRM and marketing automation platforms
• Familiarity with Microsoft 365 (Outlook, Teams, Docs)
• Ability to use AI tools such as ChatGPT or Claude for content development
• Knowledge of all major social media platforms
• Polished, professional, and confident in communication
• Creative but highly organized
• Comfortable both in-person and behind a screen
• Systems-oriented and execution-driven
• Able to take ownership and follow through
• Must work in-office at least 3 days per week
• Must live within reasonable commuting distance of Austin
• Must have reliable internet with minimum 50 Mbps speed (verified via speed test)
• Marketing, content creation, or brand management experience
• Experience working with realtors, mortgage lenders, title companies, or other relationship-driven industries
• Insurance or financial services experience
• Video/content creation background
• Marketing or Communications background

Benefits

• Core Value Star Awards
• Group Health Benefits
• UnitedHealthcare – Major Medical with employer contribution
• Unum Dental with employer contribution
• Voluntary options: Vision, Short-Term and Long-Term Disability, Supplemental Life
• Employer-paid Basic Life ($25,000 benefit)
• 401(k) with Roth Option
• Paid Time Off 15 PTO days per year (prorated if start date is after January 1)
• 8 paid holidays
• Additional paid time off between Christmas and New Year’s
• Work from Home
• Flexible Schedule
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Hands on Training
• Mon-Fri Schedule
• Career Growth Opportunities

Company Overview