Regional Business Development Manager
Family Resource Home Care is seeking a Regional Business Development Manager to enhance brand awareness and build relationships within the community. The role involves developing outreach strategies, nurturing referral relationships, and collaborating with branch teams to drive client leads and market share.
Responsibilities
- Develop market outreach and business development strategies to drive increases in B2B leads, private pay clients, market share and the goals of your assigned branches
- Effectively utilize our business development and relationship sales methods to identify and develop referral relationships with hospitals, home health and hospice agencies, physicians, assisted living, elder care attorneys and more
- Provide input in development of the FRHC business development, marketing and referral outreach plans
- Nurture referral relationships with weekly in-person outreach, meetings, emails and phone calls
- Maintain referral accounts through ongoing, continued connection
- Use branded materials to promote the brand
- Collaborate closely with your branch team to maximize lead generation and conversion
- Attend weekly meetings with branch staff
- Partner branch team in the development and implementation of market plans, sales strategies and competitive positioning analysis
- Track contacts and outcomes of interactions with each referral source utilizing the company CRM
- Track and trend your weekly lead generation goals and assigned branches’ goals
- Track spending and manage assigned outreach budget
- Keep abreast of changes to the Home Care and Health Care industries and opportunities to enhance services provided by our agency
- Seek out and represent All the Comfort at community events, conferences, trade shows, exhibitions and partner events – sometimes on evenings and weekends
- Coordinate with the Talent Acquisition team in caregiver field recruitment activities
Skills
- Ideally 1-3 years' experience in sales or business development or in healthcare or senior industry
- Confident in speaking and presenting
- Self-starter and disciplined in setting and maintaining an outreach schedule
- Able to build relationships quickly and deliver succinct messaging during interactions
- Strong computer/technical skills and proficiency with PC based MS Office Suite, and CRM management
- At least 1 year of experience in healthcare, home care, home health, senior living or senior care
- Bachelor's degree in business, marketing, communications, or related field
- A passion for mission-driven work and our purpose statement 'Improve More Lives'
- Must be motivated by helping seniors, their families, and our community to increase the quality of life for our clients
- 2-3 professional references
- Must take joy in your daily work and have a great sense of humor!
Benefits
- Comprehensive Insurance: Medical, dental, vision, and prescription options to keep you and your family healthy.
- Company-Paid Life Insurance: Peace of mind with our company-paid life and AD&D insurance.
- 401(k) Plan: Secure your financial future with our retirement plan, including company matching.
- Health Savings Account: Manage your healthcare costs effectively.
- Employee Assistance Program: Support for personal and professional challenges.
- Work Equipment: Company-provided computer and office setup.
- Paid-Time Off: Accrue 3 weeks of paid vacation in your first year, and more after that.
- 11 Paid Holidays: Enjoy time with friends and family during the holidays.
- Flexibility: This position is field based, meaning you will be out in the community on almost a daily basis. However, your administrative work can be done from home.
- Mileage or Car Stipend: You will be reimbursed for all company-related mileage, or you may choose to have a monthly car allowance to cover your mileage.
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