Product Marketing Specialist

At Bluesight, our mission is to create groundbreaking solutions that increase efficiency, safety and visibility for health systems, hospital pharmacy, and pharmaceutical manufacturers. We empower our customers to deliver the right medicine to the right patient at the right time, every time. We are a high growth healthcare information technology company with a start-up 'vibe' but over 3,000 customers using our proven solutions.

Bluesight is looking for a driven Product Marketing Specialist to own the go-to-market strategy for Bluesight’s market-leading diversion and privacy SaaS products. This role owns positioning, messaging, go-to-market execution, and core product content. You’ll act as a translator between Product and Commercial teams, ensuring technical capabilities are consistently and clearly communicated to our commercial teams, customers, and prospects.

This role works closely with Product, Marketing, Sales Enablement, Sales, and Customer Success to support launches, enable revenue teams, and ensure our messaging reflects real customer needs and market realities.

Representative Duties and Responsibilities: Go-to-Market Strategy

Support launch planning and execution for new features and product enhancements using a tiered GTM approach

Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing

Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases

Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences

Positioning and Messaging

Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products – and serve as an internal expert on both products

Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.)

Maintain consistency across marketing, sales, and customer-facing materials

Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards

Content Creation and Sales Enablement

Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials

Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning

Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes

Cross-Functional Collaboration

Act as the connective tissue across Product, Marketing, and Sales

Partner closely with Product, Marketing, Sales, Clinical, Sales Enablement, and Customer Success to align product marketing efforts with business goals

Requirements and Qualifications

3–5+ years of product marketing experience in B2B SaaS

Experience launching and supporting complex products

Foundational background in positioning and messaging across multiple buyer personas

Excellent written communication skills with a clear, direct style

Ability to simplify complex topics without losing credibility

Strong organizational skills and comfort managing multiple initiatives at once

Bachelor’s degree in Marketing or a related field (or equivalent experience)

Experience marketing healthcare or compliance products

This position is a remote position and open to applicants in the continental United States. Why Bluesight?Bluesight’s culture is built on innovation and teamwork. There’s room to grow and opportunities to take initiative. You will partner with sharp, motivated teammates looking to disrupt a massive industry—and have fun doing it. We truly believe that where you work and what you do matters. Join us as we revolutionize the hospital pharmacy landscape!-Competitive salary-Time off when you need it – unlimited vacation days!-Generous insurance coverage-401k program with a company match-Fun, collaborative culture! EOE AA M/F/VET/Disability All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws. Apply To This Job