Field Marketing Manager (m/f/d)
You will own end-to-end field marketing across the Benelux region, designing and orchestrating high impact events (online and offline), multitouch promotional plans, and localized campaigns that move prospects from awareness to qualified pipeline. This role combines strategic campaign leadership and hands-on execution in close alignment with priority verticals, target accounts, and sales goals.
- Own and manage end-to-end field marketing activities in the Benelux region to generate pipeline and support sales goals.
- Plan and execute online and offline events (webinars, in-person events, partner activations).
- Manage event budgets, vendors, and ROI tracking to ensure strong pipeline impact.
- Develop and run multi-touch promotional campaigns across channels like social media, newsletters, and PR.
- Coordinate internal and external communications, timelines, and stakeholder updates.
- Align marketing campaigns with sales priorities, target accounts, and key industry verticals.
- Work closely with Sales, SDRs, Partner Marketing, and Content teams to ensure consistent messaging.
- Track success through pipeline generation, event performance, campaign engagement, and operational excellence.
- 5+ years in field marketing or integrated B2B SaaS demand generation roles
- Proven track record owning regional event portfolios and multitouch campaigns end-to-end, with measurable pipeline results.
- Strong project management and vendor management; comfortable with budgets, contracts, and ROI modeling.
- Proficiency with marketing automation, CRM, webinar/event platforms, and analytics dashboards.
- Excellent communication skills; adeptat stakeholder alignment and executive-ready reporting.
- Full fluency in Dutch and English. Additional languages of benefit.
- High level of brand discipline and attention to detail in content, visuals, and messaging (per PTV Logistics guidelines).