Social Media Manager, Organic Engagement

About the position As Social Media Manager for Organic Engagement, you'll be the voice and ears of Docusign in the digital spaces where authentic conversations happen. You're a social-savvy professional who loves advocating for customers, thrives on real-time engagement, understands the nuances of different online communities, and knows how to add value to conversations without being overly promotional. This role is perfect for someone who loves the spontaneity and authenticity of social media — you'll be monitoring trends, jumping into relevant conversations, and helping Docusign show up as a helpful, human presence across platforms like Reddit, LinkedIn, Instagram, Twitter/X, and beyond. You’ll also play a key role in powering Docusign’s owned channels and social content — helping us contribute to the online conversation with content that is engaging, timely, and helpful. Docusign is evolving beyond e-signature to become the leader in Intelligent Agreement Management, and you'll help us meet people where they are — answering questions, sharing insights, and building trust through genuine engagement. You'll work closely with the Director of Organic Social Communications to bring our social strategy to life through day-to-day community management and organic conversation. You're a natural conversationalist with excellent instincts for when to engage and what to say. You understand platform cultures — especially community-driven spaces like Reddit — and know how to participate authentically. You're quick on your feet, can shift tone appropriately for different audiences and platforms, and have a knack for turning customer questions into opportunities to educate and build relationships. You're extremely online (in the best way), constantly monitoring social conversations, and have your finger on the pulse of what's trending. You speak consumer, but can just as easily shift into an enterprise state of mind. You're comfortable working independently to manage daily community interactions while also collaborating with cross-functional teams when bigger opportunities arise. You bring strong judgment, empathy, humor, and authenticity to every interaction, and you understand that great social engagement is about listening as much as it is about posting. This position is an individual contributor role reporting to the Senior Director of Corporate Communications. Responsibilities • Manage day-to-day community engagement across Docusign's social media channels, with particular focus on platforms like Reddit, LinkedIn, Instagram, and emerging platforms where organic conversation happens • Monitor social conversations about Docusign, our products, and relevant industry topics; identify opportunities to add value, answer questions, and participate authentically • Build and nurture relationships with community members, brand advocates, customers, and industry voices through consistent, genuine engagement • Respond to comments, questions, and mentions in a timely manner with appropriate tone and messaging that aligns with Docusign's brand voice • Identify trending topics and conversations where Docusign can organically participate and add value, particularly in B2B and tech communities • Collaborate with communications, customer support, product, and marketing teams to surface customer feedback, questions, and insights gathered from social listening • Contribute to content creation by identifying user-generated content opportunities, capturing real-time moments, and helping create content based on community conversations or questions • Track and report on community sentiment, engagement metrics, and conversation trends to inform broader social strategy • Develop and maintain community guidelines and best practices for engagement across different platforms • Support crisis monitoring and response by flagging potential issues and helping craft appropriate responses • Stay current on platform updates, community norms, and best practices for authentic brand engagement, especially in community-driven spaces • Test and experiment with new engagement tactics, platform features, and conversation strategies to continuously improve our community presence Requirements • 5+ years of experience in social media management, community management, or digital engagement • Experience managing brand presence on Reddit and other community-driven platforms • Experience with social listening and monitoring tools • Flexibility and a bias to action Nice-to-haves • BS/BA degree or equivalent • Excellent judgment, with a knack for knowing when to escalate • Strong writing skills with ability to adapt tone and style for different platforms and audiences • Experience in B2B technology, SaaS, or enterprise software industries • Active experience on platforms like Reddit, with a strong understanding of community culture and norms • Experience collaborating with cross-functional teams including PR, product marketing, and customer support • Knowledge o