CRM Marketing Specialist
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About the Role
IPSY is seeking a CRM Marketing Specialist to own and execute our resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers.
This role sits at the center of our CRM Growth Engine—responsible for building, launching, and optimizing multi-channel campaigns across email, push, and SMS, with future expansion into additional owned channels.
You will be a hands-on operator with strong performance instincts, managing end-to-end campaign execution while partnering cross-functionally to deliver high-performing, data-driven customer experiences at scale. You will also play a key role in evolving and modernizing the resubscription program to unlock incremental, high-impact growth.
This position can be fully remote from (from Argentina or Mexico only). ** Please submit CV/Resume in English.
What You’ll Be Doing
Program Ownership: Resubscription / Winback
- Own day-to-day execution of resubscription (winback) CRM programs
- Drive performance against resubscriber targets and lifecycle KPIs
- Support optimization of drip journeys, triggered campaigns, and monthly promotional sends
- Continuously identify opportunities to improve conversion, engagement, and efficiency
- Partner closely with the broader Resubscription team to evolve and transform the program, contributing ideas and execution to drive incremental, high-impact resubscribers
Campaign Planning & Calendar Management
- Manage monthly CRM send calendar for resubscription programs
- Support 360 campaign planning across email, push, and SMS
- Partner with Lifecycle, Merchandising, and Tech teams on campaign priorities
- Balance always-on, triggered, and promotional campaigns.
Campaign Development (Brief → Creative → Approval)
- Create campaign briefs grounded in performance insights and testing learnings
- Partner with in-house Creative team to guide messaging and design direction
- Provide clear, data-driven feedback to improve performance (CTR, CVR, reactivation)
- Own final approvals to ensure campaigns meet strategy and quality standards
Build & Execution
- Own campaign setup across CRM platforms, including:
- Segmentation and audience targeting
- Dynamic content and personalization logic
- Coding guidelines and QA validation
- Partner with Email Developers on HTML builds
- Execute testing, scheduling, and deployment across channels (email, push, SMS)
- Ensure flawless execution across all campaigns and journeys
- Partner with Tech and Marketing Ops to troubleshoot campaign or platform issues, ensuring minimal disruption to performance
- Collaborate on new feature launches and enhancements (big and small) to enable new capabilities and drive incremental resubscription impact
Performance Monitoring & Insights
- Analyze campaign and journey performance across channels
- Deliver post-campaign reads with clear insights and recommendations
- Identify trends across:
- Audience segments
- Messaging and offers
- Channel performance
- Contribute to testing roadmap and optimization strategy
Cross-Functional Collaboration
- Partner closely with:
- Manager, Reactivation (alignment and performance of cross-channel resub strategy)
- Merchandising (offers, product strategy)
- Creative (asset development)
- Data/Analytics (audience insights, reporting)
- Marketing Ops / Engineering (tools, data flows)
- Tech (feature launches/enhancements, tech issues)
- Ensure alignment across teams to deliver a seamless member experience
How Time Is Typically Spent
- Strategic Planning & Roadmapping: 5–10%
- Cross-Functional Coordination: 40–50%
- Campaign Setup & Execution: 30–35%
- Performance Monitoring & Insights: 15–20%
What We Are Looking For
Core Experience
- 3–6+ years in CRM / lifecycle / email marketing
- Hands-on experience executing multi-channel campaigns (email, push, SMS)
- Experience managing high-volume campaign calendars and workflows
Technical & Analytical Skills
- Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
- Strong understanding of:
- Segmentation & targeting
- Triggered journeys & lifecycle flows
- Personalization & dynamic content
- Familiarity with tools such as:
- Amplitude, Sigma, Google Suite, Monday.com
- Strong analytical mindset with ability to translate data into action
Execution Excellence
- Detail-oriented with strong QA rigor
- Ability to manage multiple campaigns simultaneously
- Strong organizational and project management skills
Collaboration & Mindset
- Strong cross-functional communicator
- Proactive, solutions-oriented, and performance-driven
- Comfortable in a fast-paced, evolving environment
- Eager to test, learn, and continuously improve
Why This Role Matters
Resubscription is one of IPSY’s highest-impact growth levers. This role is critical in ensuring we:
- Deliver high-quality, high-performing CRM campaigns
- Scale personalization and lifecycle sophistication
- Drive incremental subscriber growth efficiently
You will play a key role not only in executing campaigns, but also in advancing and transforming the resubscription program, helping CRM evolve into a true growth engine that directly impacts revenue and member lifetime value.
What We Offer
- Competitive salary (USD)
- Paid time off & work from home flexibility
- Learning & development programs
LATAM Remote: Remote positions which may be performed in any of the countries where IPSY has established a Business presence: Argentina. (Only Argentina based applicants will be considered at this time) IPSY is based in the U.S. and we partner with a local agency, Nexton and/or Deel, that assists us with employee recruiting and payroll.
If you need reasonable accommodation in the application or employment process, please contact us.
IPSY is based in the US and to ensure compliance with country specific employment laws we partner with the local agency, Nexton, that assists us with employee recruiting and payroll.
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