Senior Manager, Organic Growth Marketing

About Us: Verifiable is a provider credentialing and network monitoring platform, delivery industry-leading AI, API and Software solutions to help healthcare organizations optimize operations at enterprise scale. We are a top Salesforce partner, winning the 2024 Salesforce Partner Innovation Award, and also were named to Inc. 5000 2025, the most prestigious ranking of America's fastest-growing private companies. We work with leading healthcare organizations such as Humana Dental, Talkspace, Headway, Empower Pharmacy, and many others. Verifiable is a fast-moving, early-stage team that values impact, ownership, and follow-through. Everyone here rolls up their sleeves, dives into ambiguity, and takes end-to-end responsibility for meaningful work. Priorities shift, problems aren’t always perfectly defined, and we move with urgency—so we look for people who are energized by hard problems, rapid learning, and stepping in wherever the team needs support. We’re collaborative and human, but we keep a high bar. If you thrive in a scrappy, high-ownership environment where your work directly shapes the company’s trajectory, you’ll feel right at home here.

We're looking for a Senior Manager, Organic Growth Marketing who thinks in full systems. You'll own the content engine that drives discovery, the web experience that converts visitors into leads, and the optimization loops that make both better over time. This is not a "publish and pray" content role. It's a revenue-accountable position that spans content strategy, SEO/AEO, conversion rate optimization, and inbound channel performance.

You'll work closely with Product Marketing, Sales, Revenue Operations, and Customer Success to ensure that every inbound touchpoint, from a blog post to a landing page to an LLM mention, is working as hard as it can to generate and accelerate pipeline.

    We're looking for a Senior Manager, Organic Growth Marketing who thinks in full systems. You'll own the content engine that drives discovery, the web experience that converts visitors into leads, and the optimization loops that make both better over time. This is not a "publish and pray" content role. It's a revenue-accountable position that spans content strategy, SEO/AEO, conversion rate optimization, and inbound channel performance. You'll work closely with Product Marketing, Sales, Revenue Operations, and Customer Success to ensure that every inbound touchpoint, from a blog post to a landing page to an LLM mention, is working as hard as it can to generate and accelerate pipeline. Key Responsibilities

Content Strategy & Owned Content Engine

Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles

Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week, expanding into guides, case studies, and visual content over time

Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels

Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints

SEO & AEO Strategy

Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search), including schema markup, semantic triples, and query fan-out structures

Drive non-branded organic growth — Verifiable captures ~25% of traffic from non-branded terms despite nearly 1M non-branded impressions

Monitor how LLMs (OpenAI, Gemini, Perplexity) categorize Verifiable and develop strategies to correct miscategorization and improve share of voice

Partner with web/dev to maintain technical SEO health across the Webflow site

Conversion Rate Optimization (CRO)

Own strategy and execution for inbound conversion paths — demo request forms, gated content, landing pages, and key entry points

Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes, not just form fills

Partner with Marketing Ops and RevOps to track lead quality downstream and collaborate with Product Marketing to ensure website messaging resonates with target buyers

Video & Webinar Programs

Lead end-to-end webinar and video production — scripting, guest management, post-production, and distribution

Scale the webinar program from 2–3 to 6–8 per year, with each program generating net-new pipeline and producing downstream assets including blog posts, social clips, and sales snippets

Social Media & Community

Define and own Verifiable's voice on LinkedIn and Reddit — the two platforms most actively tapped by LLMs for brand sentiment

Partner with internal SMEs to build a thought leadership content system that extends reach beyond the brand page

Implement social listening to track sentiment shifts and brand mentions month-over-month

Qualifications

8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaS

Proven track record building inbound programs that drive measurable pipeline — specific examples required

Hands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipeline

Strong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awareness

Fluent in AEO/AI search — understands how LLMs source and surface content and has experimented with it firsthand

End-to-end video and webinar production experience

Exceptional writer and editor — translates complex or technical concepts into content that resonates with business buyers

Experience with complex B2B sales cycles and multi-stakeholder buying decisions

Nice-to-Have

Experience building third-party placement programs — guest posts, byline articles, podcast appearances — with a focus on LLM citation value, not just backlinks

Experience operationalizing a reviews program in partnership with Customer Success across platforms like G2 and Capterra

More About Verifiable: We’ve grown to almost 150 employees in 5 years. Steady revenue growth allowed us to secure a $27M Series B led by Craft Ventures, bringing us to $47M in total funding. We value the many benefits of remote work, so we’re fully distributed across the US and internationally. Benefits include Health/Vision/Dental plans, unlimited PTO, new Apple equipment, and startup equity as part of your comp package. Apply To This Job