Demand Generation Representative (Remote, US All Areas, United States, 60631)

Belong. Believe. Be You. Belden.

Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.

Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.

Job Summary

The Demand Generation Representative is an integral part of Belden’s strategy, identifying and engaging with potential stakeholders and opportunities as part of pre-funnel activities in the United States. As a member of the sales team, this role will support Belden’s sales and marketing initiatives through phone and email engagement to vet interest and develop business relationships and opportunities. This inside position will leverage pre-qualified leads generated through marketing efforts to further qualify them per a defined set of criteria, and develop new business opportunities. Once an opportunity is sales-qualified by the Demand Generation Representative, it will be passed into Sales Funnel for further engagement. 

What you will do

• Establish viable opportunities – through probing and solutions based questions
• Contact prospective customers – engage directly with prospects through phone, email or other desk-based methods (such as LinkedIn messaging)
• Evaluate quality of leads – qualify and score the viability of an interested lead by assessing the need, timing, upcoming & current investment plans
• Identify key stakeholders – map key stakeholders within each prospective customer
• Inform prospects - of Belden’s solutions and gauge interest in offerings
• Score opportunities - Assess information gathered and score opportunities per a defined set of criteria (MEDICC Criteria: Metrics, Economic Buying Influencer, Decision Process, Identified Pain, Coach, Competition)
• Implement and maintain lead generation strategies – design lead generation strategies based on pre-funnel performance from the Customer Relationship Management tool (Salesforce.com)
• Handover scheduled leads - schedule a meeting and seamlessly hand off sales-qualified opportunities to our sales representatives for further discovery
• Ensure continuous improvement - collaborate with marketing and sales to assess lead and opportunity quality, incorporate feedback and refine reach out processes as needed
• Identify patterns of success and build efficiencies into efforts

What you will bring

• Bachelor's degree in Business, Marketing or related field
• Minimum of 3 years of experience as a lead generation specialist with an emphasis on lead generation
• Experience working within the marketing industry is preferred
• Proficiency with CRM software
• Strong written and verbal communication skills and a high comfort with phone-based interaction
• Strong web-based computer skills (use of search engine technology, platforms such as Salesforce.com and LinkedIn and other sales prospecting tools)
• Competitive mindset and passion for customer acquisition, engagement and market growth
• Ability to quickly build professional rapport with individuals through various communications channels such as telephone and email
• Sales-oriented and goal-oriented, self-starting and an ability to deal with ambiguity
• Proven ability to get results and meet commitments
• Ability to work individually and in a team
• English fluency to business standard essential
• Demonstrate the Belden Values

Applicants can expect a base compensation range of $64,900 - $90,300 plus benefits and additional incentives based on the level of the role.  This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant’s experience, qualifications, and geographical location. 

Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!

Let’s Write the Next 100 Years Together. Join a global community striving to improve connectivity and security. The work we’re doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.

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These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.