VP, Revenue Marketing

General Summary

This position is responsible for leading the strategy, execution, and performance of revenue marketing across Data Axle’s Commercial organization, supporting both Enterprise and SMB segments. The Vice President, Revenue Marketing owns pipeline creation, acceleration, and conversion in close partnership with Sales and cross-functional Marketing teams.

This role builds and scales a modern, data-driven revenue marketing engine that directly contributes to revenue outcomes through account-based marketing, demand generation, lifecycle programs, and scalable growth strategies. The position combines strategic leadership with operational execution to drive predictable, measurable business impact across a global organization.

Essential Job Functions: *

1. Develop and execute comprehensive revenue marketing strategies aligned to company growth and revenue objectives
2. Own commercial pipeline performance and marketing-sourced revenue contribution in partnership with Sales leadership
3. Design and operate a full-funnel revenue marketing engine across Enterprise, mid-market, and SMB segments
4. Lead enterprise account-based marketing (ABM) programs, including 1:1, 1:few, and 1:many motions
5. Drive high-velocity demand generation and lifecycle programs for transactional and SaaS-oriented growth models
6. Improve pipeline quality, conversion rates, velocity, and return on investment through continuous optimization
7. Manage and allocate large media and program budgets with financial accountability and performance focus
8. Partner closely with Sales on forecasting, segmentation, account prioritization, and go-to-market planning
9. Establish scalable processes, systems, and reporting to support growth and operational efficiency
10. Lead, develop, and mentor global, multi-disciplinary revenue marketing teams
11. Foster a culture of accountability, experimentation, and continuous improvement
12. Collaborate cross-functionally with Brand, Product Marketing, Digital, Customer Marketing, and Marketing Operations to ensure aligned execution
13. Use data, testing, and experimentation to refine strategy and drive measurable outcomes

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.

Supportive Job Functions: *

1. Perform other miscellaneous duties as assigned by management.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent.  However, these tasks still constitute important performance aspects of the job.