[Remote] Senior Product Marketing Manager | USA (EST, CST) | Remote

Note: The job is a remote job and is open to candidates in USA. Grafana Labs is a remote-first, open-source powerhouse that helps companies manage their observability strategies. They are seeking an experienced product marketer to create Go-To-Market programs, position the value of their products, and collaborate closely with product management and enablement teams.

Responsibilities

• Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information
• Own and manage the launch of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition and opportunities
• Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey

Skills

• 5+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
• Exceptional writing and communication skills
• A high 'say-do' ratio in executing and delivering impact

Benefits

• Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success.
• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.

Company Overview

• Grafana Labs is an open-source software platform built to support monitoring, visualization, and metric analytics. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://grafana.com.

Company H1B Sponsorship

• Grafana Labs has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2022, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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