Digital Content Creator
Van Leeuwen Ice Cream is seeking a full-time Digital Content Creator to enhance their digital presence across social platforms. This role involves creating high-quality videos and images, collaborating with team members, and ensuring brand consistency in all content produced.
Responsibilities
- Ability to create solid video compositions while adhering to brand guidelines across various platforms like Instagram, TikTok, YouTube Shorts, etc
- Develop creative concepts and storyboard ideas for video content that resonate with strategy and increase benchmarks such as site traffic, sales and audience engagement
- Produce high-quality videos showcasing ice cream flavors, menu item launches and brand ethos
- Brainstorm innovative and captivating video series, tutorials, recipes, and other engaging formats to promote brand visibility and engagement
- Ability to capture pixel-perfect lifestyle, product and event imagery to use as promotional material
- Assisting in photoshoots: videography, BTS footage, etc
- Image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs across both print and digital collateral
- Coordinate video shoots including location scouting and equipment setup
- Collaborate with other team members to maintain brand consistency across all marketing materials
- Nimbleness and adaptability to real time changes while capturing footage
- Support the marketing team in the development and design of digital assets including email, social graphics, in-store, grocery and digital advertisements
- Ensuring and maintaining visual brand consistency across all design projects such as internal/external decks and presentations
- Ability to prepare and review files for print production, ensuring accuracy and quality
Skills
- 1 to 3 years experience in a Content Creation role (in-house experience required)
- Excited by the opportunity to experiment creating new types of content
- Experience in capturing photo and video content, ideally with an emphasis on food
- Ideal candidate has experience with food styling and an eye for visual presentation
- Savviness to social trends to keep content fresh and relevant
- Willingness to travel and be on-site when opportunities arise
- Enthusiastic self starter
- Detail and process oriented
- Knowledge of industry standard video editing software (e.g., Adobe Premiere Pro, CapCut) to create engaging and polished final products
- Proficiency in Adobe Creative Suite: Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut, Canon C70, iPhone
Benefits
- Eligible for annual 5% bonus
- Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)
- Medical, Dental + Vision Insurance with 70% Employer Contribution
- 401k with up to 4% Employer Match
- Cell Phone Reimbursement Plan
- Wellness Reimbursement Plan
- Flexible Time Off
- Paid Sick Time
- Yearly Performance Reviews
Company Overview