Marketing Coordinator
Climbing Business Journal is seeking a Marketing Coordinator responsible for supporting the marketing department across various tasks. The role includes managing trade shows, advertising, social media, email marketing, and collateral development for three rock climbing brands.
Responsibilities
- Manage full lifecycle of trade show events including Planning and coordination (registering, scheduling staff and all logistics)
- Booth display and management (design booth, create displays, gather furnishing, prepare promotional materials for attendees and develop promotions)
- Prepare, ship, and track all materials/displays and provide trouble-shooting assistance
- Onsite management – Point person, whether part of staff on site or remotely, to oversee booth set up and troubleshoot
- Lead management (collect, record and distribute leads)
- Track expenses and ROI and report on outcomes
- Manage PPC/Google AdWords campaigns. Provide regular reports on metrics
- Develop and manage social media calendar and content posting. Provide regular reports on metrics
- Design and manage email marketing programs, including drafting content, building campaigns and updating mailing lists
- Help maintain and update website content. Make SEO improvements as needed
- Coordinate, manage and implement photo and video shoots
- Participate in photo and video shoots, including setup, coordination, and on-site support
- Edit photos and videos as needed
- Create, design and/or update product literature, collateral, catalogs, price lists, flyers, guides, etc
- Identify ways to increase effectiveness of marketing initiatives
- Collaborate with other staff on sales and marketing projects as may arise
- Other duties may be assigned by Manager or Supervisor
Skills
- BS/BA in marketing, communications or equivalent
- Proven experience as marketing specialist or similar role
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, HubSpot & CRM) and applications (Web analytics, Google Ads etc.)
- Thorough understanding of marketing elements (including traditional and digital marketing)
- Demonstrable experience in marketing data analytics and tools
- Experience managing multiple social media accounts simultaneously
- Experience with HubSpot (or similar marketing automation software)
- Knowledge of HTML, CSS and web development tools (e.g. Shopify or similar) desired
- Intermediate-level graphic design skills using the Adobe Suite (Illustrator, InDesign or Photoshop)
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Excellent coordination and multi-tasking skills
- Ability to work autonomously
- Commercial awareness partnered with a creative mind
- Experience rock climbing and knowledge of the climbing industry is preferred
Benefits
- Health, Dental & Vision Insurance (on first day of employment)
- 401(k) retirement savings plan, with 4% match (after 60 days of employment)
- Health Savings Account
- Pet Insurance
- Short-term disability & life insurance
- 10 days PTO (accrued) and 11 paid company holidays
Company Overview