Media Planner
WPP Media is the trusted growth partner for the world’s leading brands, leveraging data and intelligence to drive transformative growth. As a Media Planner at EssenceMediacom, you will support the development and execution of media plans while fostering strong relationships with clients and partner agencies to ensure seamless media strategy execution.
Responsibilities
- Day to day for some client contacts across accounts
- Nurture relationships with and work directly with client partner agencies i.e. creative
- Build positive relationships with client contacts
- Assist in development and presentation of plans, in conjunction with senior planners
- Ability to develop smaller plans and execute with minimal management direction
- Ability to keep track of developed campaigns and be able to speak about them to client and senior management
- Capable of independently completing reports with little management guidance; adept at transforming narrative and statistics provided by vendors and teams into actionable insights
- Ensure team deadlines are met
- Ability to provide communication response in a timely manner, especially to clients
- Oversee all media accounting, and administrative duties required on assigned accounts including monthly media expenditure reports (BCRs)
- Traffic campaigns to specialist teams
- Work with AdOps and Account Manager to ensure all site tagging is complete prior to campaign launch
- Ensure checks are done when creative is received or when preview links are provided by teams
- Carry out buy brief meetings with Investment Team
- Ability to take detailed notes for meetings and provide contact reports
- Access appropriate research as it applies to clients’ needs, using proprietary tools
- Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order
Skills
- 1-3 years media planning/buying experience
- Post-secondary degree, specialization in Advertising and/or Marketing an asset
- Strong customer service skills
- Demonstrated time management and multitasking skills
- Solid collaborative and team work oriented skills
- Excellent verbal and written communication skills
- Solid interpersonal skills
- Detail oriented and able to meet tight deadlines
- Detail, accuracy and mathematical competency a must
- Strong computer skills with a particular emphasis in Excel and PowerPoint
- Ability to manage and meet multiple demands within timelines
- Desire to develop and excel in their media career and a passion for all things media
- Ability to develop smaller plans and execute with minimal management direction
- Capable of independently completing reports with little management guidance; adept at transforming narrative and statistics provided by vendors and teams into actionable insights
- Ability to provide communication response in a timely manner, especially to clients
- Ability to take detailed notes for meetings and provide contact reports
- Access appropriate research as it applies to clients' needs, using proprietary tools
- Effectively work with Finance, Investment Team, Traffic and other internal groups in order to ensure that client activity is in good order
- Begin to develop presentation skills
Benefits
- Competitive medical
- Group retirement plans
- Vision
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Company Overview