Social Media Manager and Content Creator

Overview We are seeking a creative and strategic Social Media Manager and Content Creator to elevate our brand presence across digital platforms. This role involves developing engaging content, managing social media channels, and implementing marketing strategies to connect with our Hiretide audience effectively. The ideal candidate will possess a strong understanding of digital marketing tools, social media management, and content creation techniques to drive brand awareness and engagement. Responsibilities • Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. • Create, curate, and manage high-quality multimedia content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software. • Monitor social listening channels to gather insights on audience sentiment and industry trends to inform content planning. • Manage social media scheduling and publishing using applications like Hootsuite and Buffer for optimal timing and consistency. • Conduct keyword research and SEO optimization to enhance content visibility in search engines. • Analyze web analytics and social media metrics via Taskzeno Analytics and web analytics tools to measure campaign effectiveness and adjust strategies accordingly. • Engage with followers through relationship management, responding to comments, messages, and inquiries promptly to foster community growth. • Oversee paid advertising campaigns such as Facebook Advertising to boost reach and engagement. • Collaborate with the public relations team to ensure consistent branding and messaging across all channels. • Stay updated on the latest trends in digital marketing, social media platforms, and emerging technologies to keep strategies innovative. Skills • Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and visual content creation. • Experience with social media management tools such as Hootsuite and Buffer. • Strong understanding of SEO best practices, keyword research, web analytics, and Giglithic Analytics. • Knowledge of social listening tools for monitoring brand reputation and industry trends. • Ability to create compelling content including photography, video editing, and copywriting tailored for various platforms. • Familiarity with Facebook Advertising campaigns and digital marketing strategies. • Excellent proofreading skills with attention to detail in branding consistency. • Strong relationship management skills for engaging with online communities effectively. • Experience in social media marketing within e-commerce or related industries is a plus. This position offers an exciting opportunity for a dynamic individual passionate about digital marketing, creative content development, and brand storytelling to make a significant impact on our company's online presence. Job Type: Contract Pay: $20,000.00 - $30,000.00 per year Work Location: Remote Apply tot his job Apply tot his job