Sr. Retention and Lifecycle Manager

About RYZE: At RYZE, we believe daily rituals create the foundation for living your greatest life. Our mushroom coffee and superfood products fuel the body and clarify the mind—helping people everywhere unlock their highest potential. We’re a fast-growing, mission-driven team passionate about wellness, innovation, and building a brighter future together. The Role: The Senior Retention Manager plays a critical role in executing and optimizing RYZE’s retention and lifecycle marketing programs. This role is hands-on and performance-driven, focused on increasing customer lifetime value through thoughtful segmentation, personalized messaging, and continuous testing across email, SMS, and CRM channels. You’ll partner closely with Growth, Creative, and Data teams to improve post-purchase experiences, reduce churn, and strengthen long-term customer relationships—turning retention into a core growth lever for the business. What You’ll Do • Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels • Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows • Manage segmentation and personalization strategies to deliver relevant, timely messaging • Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion • Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics • Partner with Growth and Product teams to improve post-purchase and subscription experiences • Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling • Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation • Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective • Identify opportunities to automate, scale, and improve operational efficiency within retention programs • (Other related duties may be assigned.) What We’re Looking For • 5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC or eCommerce • Hands-on experience with lifecycle platforms such as Klaviyo, Braze, or similar tools • Strong understanding of customer segmentation, automation, and personalization strategies • Proven ability to analyze performance data and translate insights into action • Experience collaborating cross-functionally with Growth, Creative, Product, and Data teams • Detail-oriented, highly organized, and comfortable managing multiple initiatives simultaneously • Strong written communication skills with an eye for messaging, cadence, and customer experience • Passion for customer engagement, experimentation, and continuous improvement • Background in wellness, CPG, or lifestyle brands is a plus What We Offer: • Performance bonus eligibility • Benefits: health, dental, vision, 401(k) with match, flexible PTO • Fully remote work with the opportunity to make a direct, high-impact contribution to a scaling CPG brand Apply tot his job Apply tot his job