Marketing Analytics Manager– Acrisure Awareness and Growth Marketing Team
About the position As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will develop models to optimize our return on investment and collaborate closely with the marketing team on test designs and analyses with the primary goal of increasing brand awareness. Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company's growth.
Responsibilities
- Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
- Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate.
- Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
- Partner closely with the data engineering team to manage data collection, transformation, and storage practices.
- Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.
- Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution.
- Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
- Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.
Requirements
- Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.
- 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth
- Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it.
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis.
- Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
- Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization.
- Strong knowledge of Tableau or similar data visualization tools.
- Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
- Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making.
- Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical.
Apply tot his job Apply To this Job