Senior Email Marketing Strategist

Job Summary

• This is NOT an entry level position - we are looking for someone with specialized experience
• As a senior email marketing strategist, you will own the end-to-end strategy for our clients' email marketing campaigns. Your role includes developing strategic plans, analyzing performance data, reporting on results, and continuously optimizing campaigns for maximum impact.

You are the last line of approval for copy, design and overall campaign/flow quality ensuring every deliverable meets our standards before reaching the client. You'll work closely with a copywriter & a designer, and while you don’t need to ‘be’ a copywriter or designer, you need to be proficient with both & able to spot ‘great’ from ‘good’ from ‘bad’. Duties

• Building and optimizing email flows and campaigns
• Building and optimizing the email strategy for clients
• Schedule all campaigns and flows per the email calendar
• Analyze & report on performance on a weekly & monthly basis
• Help to establish a standard set of KPIs for clients
• Conduct A/B testing to improve KPIs
• Coordinate with graphic designers to get new email templates designed
• Review and provide feedback on all copy & designs prior to sending to a client
• Troubleshooting issues with Klaviyo
• Lead email segmentation, targeting and lead nurture strategies
• Strategize with clients to improve email marketing performance
• Ensure compliance with CAN-SPAM regulations and international data collection policies
• Monitor email deliverability, IP health and maintain data hygiene
• Correspond with clients to plan strategy

Perks

• Flexible working hours
• Remote working
• Room to grow - we're an early stage start up with a proven track record
• Competitive compensation
• Work with some amazing brands

Skills

• Minimum of 2 years of experience working with DTC brands
• Deep understanding of Klaviyo
• Experience in copywriting for DTC brands
• Experience with adherence to brand standards
• Experience with design software like, Photoshop/Figma (nice to have)
• Approach each day with a sense of urgency and purpose
• Experience with project management software like ClickUp
• Excellent attention-to-detail, organizational skills and ability to prioritize workload
• Excellent communication skills (written and verbal)

This Role Is Perfect for You If…

• You love working as a team.
• You are a self-starter.
• You can work under pressure
• You have exceptional communication skills
• You are results/outcome driven.
• You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great!

This Role is NOT the Right Fit For You If You Are…

• A ‘me first’ type of person
• Not a self-starter.
• Not a ‘people person’
• Problem driven, not solution-oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
• Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work, no play, but we’re here to help business grow!

Pay: $40,000.00 - $65,000.00 per year Benefits:

• Flexible schedule
• Paid time off
• Unlimited paid time off
• Work from home

People with a criminal record are encouraged to apply Application Question(s):

• What city/province are you located?

Experience:

• DTC e-commerce: 2 years (Required)
• Klaviyo: 2 years (Required)

Work Location: Remote Apply tot his job Apply To this Job