[Remote] Marketing Analytics Specialist

Note: The job is a remote job and is open to candidates in USA. Enlyte combines innovative technology and clinical expertise to support recovery after workplace injuries. The Marketing Analytics Specialist is responsible for end-to-end reporting, dashboard development, and performance insights for the B2B Marketing organization, helping the team make data-driven decisions.

Responsibilities

• Measure multi-channel campaign performance across email, web, social, paid media, events, and webinars
• Identify KPIs, uncover trends, run A/B testing, and provide insights that improve ongoing and future campaigns
• Develop benchmarks and performance assessments that help product marketers understand effectiveness
• Build, launch, and maintain dashboards in Salesforce and other analytics tools
• Combine unstructured data from CRM, MAP, digital, and advertising systems into structured, actionable dashboards that help product marketers understand funnel performance, channel contribution, and campaign outcomes
• Own the full reporting lifecycle: data extraction, validation, analysis, insight development, and presentation
• Produce monthly, and quarterly reports (Salesforce, Excel, PowerPoint) that highlight key trends and business implications
• Translate complex analysis into plain-language summaries for marketers, cross-functional partners, and executives
• Support email deliverability and marketing automation performance by monitoring key metrics, improving segmentation, and strengthening audience targeting
• Maintain data accuracy and taxonomy alignment across Salesforce and our marketing automation platforms, and partner with Operations and EBT to resolve data gaps, improve structure, and enhance integrations
• Serve as the marketing team’s go-to resource for data, reporting, and insights
• Support daily analytical needs, manage a roadmap of analysis projects, and stay current on tools and best practices that strengthen our measurement capabilities

Skills

• Have experience in B2B marketing operations with focus on automation, deliverability, attribution, and reporting
• Own the end-to-end reporting lifecycle and consistently deliver accurate, insight-rich analysis
• Understand digital marketing and can manage tracking across multiple channels and sources
• Prioritize, plan, organize, analyze, problem-solve, and collaborate in a team environment while meeting deadlines
• Work with a high level of independence, initiative, and resourcefulness
• Bring a strong bias toward action, spotting inefficiencies and translating data into clear business recommendations
• Are comfortable working with large, multi-source or unstructured datasets
• Collaborate effectively with technical teams to resolve data issues and refine data pipelines
• Experience building dashboards in Salesforce, Power BI, Tableau, Looker, or similar tools
• High proficiency in MS Excel: lookups, pivot tables, dynamic charts and tables
• Strong Experience with CRM/MAP platforms including Salesforce, Pardot/Account Engagement, GA4, and Sprout Social
• Ability to create reports and segmentation directly in Salesforce
• Comfortable with data modeling, large datasets, and multi-system analysis
• 3+ years of experience in marketing analytics, marketing operations, or a related B2B analytics role
• Track record of influencing business outcomes and improving performance metrics through data-driven recommendations
• Strong understanding of digital marketing and multichannel measurement
• Strong written and verbal communication skills with high attention to detail and ownership mentality

Benefits

• Medical
• Dental
• Vision
• Health Savings Accounts / Flexible Spending Accounts
• Life and AD&D Insurance
• 401(k)
• Tuition Reimbursement

Company Overview

• Enlyte is an information service company that provides case management, clinical software, and auto-physical damage solutions. It was founded in 1946, and is headquartered in San Diego, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.enlyte.com/.

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