Delta Vacations Program Manager, Email Marketin...

How You'll Help Us Keep Climbing (Overview & Key Responsibilities) BE PART OF A TEAM THAT DELIVERS AN END-TO-END JOURNEY OF ELEVATED EXPERIENCES Delta Vacations, a Delta Air Lines company, is seeking a Program Manager of Email Marketing & Advertising. Responsible for implementing and delivering Email and Advertising channel strategies to improve brand awareness, customer satisfaction and revenue. This role will join the Digital Strategy and Delivery team, reporting directly to the Manager, Email Marketing. (overview & Key Responsibilities) In this function, you will be responsible for: • Partnering with Email Marketing Manager and cross-functional teams to implement the B2B, B2C and transaction email marketing strategies in support of key business objectives. • Maintaining overall email content calendar and collaborating with Marketing Creative Services to create compelling copy, visuals, and calls-to-action. • Building and deploying email campaigns, newsletters, and automated workflows in Salesforce Marketing Cloud. We are in search of a Program Manager, who is passionate about people, culture and driving results and who embraces diversity of people, perspectives, and styles. Be part of a culture where teamwork, diversity and creative thinking are celebrated; a company passionate about delivering experiences that matter. What Else Will You Be Doing (essential Functions) • Use A/B testing, personalization and targeted audiences to improve important metrics such as open rates, click-through rates, and conversions. • Manage the sourcing and negotiation of Advertising placements with external vendors in support of business needs. • Analyze campaign performance data and provide actionable recommendations for optimization. • Stay up to date on the latest trends in email marketing to maintain competitive strategies. • Develop materials on strategy, planning and performance of various campaigns and initiatives as assigned to present to leadership • Follow all corporate and departmental policies/procedures and applicable governmental regulations. • Other duties and responsibilities as assigned, which may include cross-utilization within the department or with other departments. This full-time position is located at Delta Vacations Headquarters in Atlanta, Georgia. In addition to the ongoing career and compensation advancement opportunities, we are proud to offer a competitive benefits package which includes medical, dental and vision coverage options. Other benefits include 401(K), paid vacation, paid holidays, and personal time off. In partnership with Delta Air Lines, we also offer air travel privileges and low-cost vacation opportunities. WORK ENVIRONMENT Delta Vacations Corporate Headquarters, Atlanta, Georgia SALARY RANGE 49,645 – 80,110 annually POSITION TYPE/STANDARD SCHEDULE Full-Time, Monday through Friday; 8:30 a.m. to 5 p.m. Occasional evening and weekend may be required as job duties demand. TRAVEL Domestic Travel May Be Required To Fulfill Assigned Responsibilities. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. What You Need To Succeed (Minimum Qualifications) • Candidates for this position may have completion of a Bachelor’s degree in Marketing, Communications or related field from four-year college or university; or equivalent work experience; or equivalent combination of education and experience. • Two years of hands-on email media channel experience. • Working knowledge of email platforms and technologies (i.e. Salesforce). • Project management experience. • Strong reporting skills and experience with analytic tools. • Strong PC skills including MS Word, Excel, PowerPoint, and Outlook. • Consistently prioritizes safety and security of self, others, and personal data. • Embraces diverse people, thinking, and styles. • Possesses a high school diploma, GED, or high school equivalency. • Is at least 18 years of age and has authorization to work in the United States. What Will Give You a Competitive Edge (Preferred Qualifications) • Experience with email content creation. • Knowledge of email best practices. • Knowledge of database management. • Advertising experience preferred. • Experience working with external vendors. • Travel and/or tourism industry experience. • Knowledge of Delta Vacations programs and brands. Benefits And Perks To Help You Keep Climbing Delta Vacations values care, integrity, resilience, servant leadership, and collaboration. Our employees are an important key to our success. Join us to explore a career, see the world, and enjoy great compensation and benefits. • Competitive salary, profit-sharing program, recognition, and performance incentives. • 401(k) with generous company contributions up to 5%. • Paid time off including vacation, holidays, paid personal time, birthing parent, and parental leave. • Comprehensive health benefits including medical, dental, vision, short/long term disability, and life benefits. • Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages. • We offer comprehensive wellbeing programs to support your overall health, including an employee assistance program, free financial mentoring, and abundant mental health resources. • Domestic and International space-available flight privileges for employees and eligible family members. • Career development programs to achieve your long-term career goals. • Access to more than 500 discounts, specialty savings, and voluntary benefits through Delta Perks such as car and hotel rentals, Delta Vacations Packages, auto, home, and pet insurance, legal services, and childcare. 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