Category Analyst
Califia Farms is seeking a Category Analyst, an entry-level role for individuals passionate about data and consumer behavior. The role involves hands-on training in data analytics and category management, supporting business decision-making across key product categories while collaborating with various teams.
Responsibilities
- Learn and apply analytical techniques to extract insights from internal sales data and syndicated tools
- Support data cleansing, hierarchy management, and maintenance of product category structures
- Build weekly and monthly reporting dashboards to monitor business performance
- Track key performance indicators (KPIs), highlight performance drivers, and flag areas requiring deeper review
- Prepare clear, concise reports and visualizations for internal stakeholders
- Assist in evaluating category trends, sales performance, market share, and profitability metrics
- Support deeper ad‑hoc analyses on key business questions and strategic priorities
- Help identify growth opportunities, competitive dynamics, and potential risks within assigned categories
- Use consumer insights and shopper behavior trends to inform sales and marketing strategy
- Partner with Sales, Marketing, and Operations to support the development of category strategies
- Learn how assortment, pricing, and promotional levers influence retail performance
- Help monitor competitive activity and broader industry trends
- Contribute to customer-facing materials, including category reviews and selling stories
- Lead and manage category-related projects, ensuring timely and efficient execution
- Collaborate with internal stakeholders to achieve project objectives
Skills
- Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field
- Strong analytical aptitude and interest in working with data
- Proficiency in Excel (pivot tables, charts, basic formulas)
- Curiosity and willingness to learn syndicated data tools (e.g., Nielsen, Circana) and visualization platforms (e.g., Power BI)
- Strong organizational skills and attention to detail
- Clear written and verbal communication skills
- Ability to work independently while contributing effectively in a collaborative team environment
- Exposure to SQL, Python, Tableau, Power BI, or other analytical tools through coursework or internships
- Coursework or internship experience involving large datasets or data storytelling
- Familiarity with retail, CPG, or consumer insights concepts
Benefits
- Employee benefits program
- Bonus program
Company Overview
Company H1B Sponsorship