Marketing Automation Specialist
Lafayette Federal Credit Union is a recognized employer dedicated to excellence and community service. They are seeking a Marketing Automation Specialist to implement and optimize HubSpot tools to enhance lead generation, member communication, and overall member engagement.
Responsibilities
- System Architecture Design, and Administration
- Support the primary architect in developing and documenting the HubSpot system design
- Provide input on design decisions to ensure scalable solutions that integrate with existing systems
- Design and configure custom objects and properties in HubSpot for assigned sections
- Process and Workflow Design
- Collaborate with the team to design and document workflows, pipelines, and automation processes
- Ensure that designed processes meet business requirements and support operational efficiency
- System Buildout and Implementation
- Implement HubSpot system components, including pipelines, workflows, and automation
- Ensure alignment of technical aspects with the overall architecture and business requirements
- Assist with special projects and initiatives as needed
- Marketing and Sales Support
- Manage and optimize HubSpot's CRM and marketing automation platform, including contact management, lead scoring, and segmentation
- Develop and implement strategies to drive lead generation using HubSpot tools such as forms, landing pages, and CTAs
- Execute email marketing campaigns, including building email templates, segmentation, and A/B testing
- Collaborate with the sales team to optimize the use of HubSpot's CRM features, including pipeline management, deal tracking, and sales reporting
- Reporting and Analytics
- Define reporting requirements and develop custom reports and dashboards
- Set up, track and analyze marketing metrics, campaign performance, and lead attribution using HubSpot's reporting and analytics tools
- Ensure data integrity and accuracy for reporting and analytics purposes
- Integration Development and Data Management
- Assist in defining and implementing integration strategies using iPaaS and custom-built solutions
- Ensure seamless data flow between HubSpot and other systems
- Maintain and clean HubSpot databases to ensure accurate and up-to-date member and prospect information
- Training, Support, and Stakeholder Communication
- Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs
- Assist in developing training guides and FAQs for credit union staff
- Best Practices, Quality Assurance, and Administration
- Apply best practices and standards for HubSpot implementation
- Participate in testing and validation to ensure the system meets business requirements
- Stay updated on the latest HubSpot features, tools, and industry best practices
- Provide day-to-day administrative support for the HubSpot platform
Skills
- Bachelor's degree in marketing, Business, or a related field
- At least one (1) year of experience working with HubSpot as a specialist or administrator
- In-depth knowledge of HubSpot's CRM and marketing automation features
- Strong analytical skills and the ability to track and interpret marketing metrics
- Experience with HubSpot integrations, data management, and ensuring data accuracy
- Excellent communication and collaboration skills
- HubSpot certifications (such as HubSpot Marketing Software Certification) are a plus
Benefits
- Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
- Fully funded deductible (HMO Plan)
- 401k employer matching contribution
- Income protection with life insurance, short and long-term disability
- Paid time off, holiday leave & birthday leave
- Educational assistance
- Commuter benefits program and more!
Company Overview
Company H1B Sponsorship