Paid Media Specialist
NTV360 is one of Inc. 5000's fastest-growing private companies in the U.S., seeking a talented Paid Media Specialist to collaborate with franchisees nationwide. In this role, you will manage and execute social media ads and paid search campaigns, helping clients from diverse industries achieve their marketing goals.
Responsibilities
- Lead onboarding, report, and check-in calls with clients
- Manage and optimize campaigns via Ads Manager, Business Suite, and Google Ads for clients across various sectors
- Beta test LinkedIn and TikTok ads for potential future expansion
- Compile and present campaign performance reports using Google Sheets and Slides
- Utilize Canva and Adobe platforms to design visually engaging presentations and reports
- Oversee a team of graphic designers to create dynamic social media ads, including reels, and ensure content is optimized for Facebook, Instagram and Linkedin feeds
- Develop campaign strategies aimed at boosting ROI and driving consistent month-over-month growth
- Monitor and analyze campaign performance, ensuring quality control and accurate data tracking (including pixel setups and lookalike audiences)
- Conduct A/B testing on ad creatives, captions, and other elements to improve campaign performance
Skills
- Exceptional client communication and relationship-building skills, with a focus on establishing trust and fostering long-term partnerships
- Proven leadership skills and a collaborative mindset with a passion for helping others succeed
- Strong time-management abilities and the flexibility to go the extra mile when necessary
- A relentless drive for digital marketing success, with a continuous commitment to improvement
- A forward-thinking mindset with an emphasis on process optimization
- Meticulous attention to detail and a commitment to high-quality standards
- A team-oriented approach focused on both personal and professional growth
- Self-motivated, proactive, and solution-driven, with an eye for identifying areas of improvement
- Extensive experience with Meta Ads Manager/Business Suite/Google Ads/Linkedin Ads and running campaigns
- 1+ years of experience in paid media campaigns
- Familiarity with Adobe Express, Google tools, Reels Editing, and Monday.com
Benefits
- 401(k) match
- Unlimited paid time off (PTO)
- Comprehensive health, dental, and vision insurance coverage
- A fully stocked office with snacks and a relaxing outdoor patio
- Monthly team-building events and bi-weekly catered lunches
- A supportive, collaborative company culture
Company Overview