SEM Manager

Summary

LegalZoom is seeking a data-driven SEM Manager to lead paid search campaigns on Google and Bing. This role involves owning the strategy, execution, and optimization to drive customer acquisition and maximize ROI. The manager will conduct keyword research, manage bids, optimize ad copy and landing pages, analyze performance, and collaborate with cross-functional teams. A strong analytical mindset and experience with experimentation are crucial for continuous improvement and scaling successful tactics. Must Have

• Strategize and manage comprehensive SEM strategies and paid search campaigns across platforms like Google Ads and Bing Ads.
• Conduct in-depth keyword research, manage bids, and allocate budgets effectively.
• Write and refine compelling ad copy, conduct A/B tests, and optimize landing pages.
• Monitor campaign data, analyze key trends, and provide regular performance reports.
• Work closely with product, creative, and data science teams.
• Oversee campaign budgets, ensuring optimal allocation of spend and responsible for budget pacing and forecasting.
• Keep up-to-date with the latest SEM trends, search algorithm changes, and emerging platforms.
• Lead the growth and optimization of SEM programs, identifying opportunities to streamline processes.
• Bachelor's degree in marketing, analytics statistics, or a related field.
• 5+ years of hands-on experience with Google and Bing Ads.
• Proficiency in structured data analysis and advanced Excel skills.
• Proven experience with experimentation design, landing page optimization (LPO), and conversion rate optimization (CRO).
• Excellent communication skills, with the ability to present complex data and insights clearly.

Good To Have

• Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry.
• Google and Bing certifications.

Perks

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility benefits
• Mental Health benefits
• One Medical
• Fringe lifestyle benefits up to $250

Description

Overview

LegalZoom is seeking a proactive and data-driven SEM Manager to join our team. In this role, you will own the strategy, execution, and optimization of paid search campaigns across major search engines, including Google and Bing. You will be responsible for driving customer acquisition and maximizing return on investment (ROI) by leveraging your deep understanding of performance marketing and analytical skills. This is a hands-on position that requires a strong sense of ownership and a passion for continuous improvement. You'll collaborate closely with cross-functional teams, including product, creative, and data science, to ensure campaign alignment and unlock new growth opportunities. A strong analytical mindset and experience with experimentation design are essential as you drive innovation in paid search, test new approaches, and scale successful tactics to meet business objectives. This position will be based in the Los Angeles area, but is remote. You will

• Strategize and manage campaigns: Plan, develop, and execute comprehensive SEM strategies and paid search campaigns across platforms like Google Ads and Bing Ads, with a focus on maximizing ROI and meeting business goals.
• Handle keyword research & bidding: Conduct in-depth keyword research, manage bids, and allocate budgets effectively to optimize campaign performance and track key metrics such as CTR, ROAS, and conversions.
• Optimize ad copy and landing pages: Write and refine compelling ad copy, conduct A/B tests, and optimize landing pages to improve conversion rates and ensure brand consistency.
• Analyze and report on performance: Monitor campaign data, analyze key trends, and provide regular performance reports to internal stakeholders. Use these insights to inform data-driven optimizations and guide future strategy.
• Collaborate across teams: Work closely with product, creative, and data science teams to ensure SEM efforts are integrated with broader marketing initiatives.
• Manage budget and forecasting: Oversee campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals. You will be responsible for budget pacing and forecasting.
• Stay ahead of the curve: Keep up-to-date with the latest SEM trends, search algorithm changes, and emerging platforms to maintain a competitive edge and ensure our campaigns follow best practices.
• Scale program operations: Lead the growth and optimization of our SEM programs, identifying opportunities to streamline processes and improve overall efficiency.

You have

• A bachelor's degree in marketing, analytics statistics, or a related field.
• 5+ years of experience of paid search campaigns. Recent 'hands-on-keys' experience with Google and Bing Ads is required.
• Proficiency in structured data analysis and advanced Excel skills.
• Proven experience with experimentation design, landing page optimization (LPO), and conversion rate optimization (CRO).
• Excellent communication skills, with the ability to present complex data and insights clearly to internal stakeholders.
• Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus.
• Google and Bing certifications are a bonus.

LegalZoom is a remote-first company and the national range for this role is ($84,400 - $135,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• Fertility
• Mental Health
• One Medical
• Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages. Apply tot his job Apply To this Job